BIRCHAM INTERNATIONAL UNIVERSITY

Faculty of Arts & Humanities

MODULE: Audiovisual Communication

Program delivered by distance learning higher education up to a maximum of 39 credits. This module may be combined or completed with other online university courses from this faculty.

DESCRIPTION:

This program addresses ongoing changes in audiovisual communications and new developments in mass communications theory. It explores the key elements of audiovisual messages creation and production with current examples from broadcasting, television, film, Internet and multimedia. The program finally includes unique coverage of audiovisual media uses and institutions.

Courses list (each subject accounts for 3 credits):

1 BIU Earned Credit = 1 USA Semester Credit (15 hours of learning) = 2 ECTS Credit (30 hours of study).

The Communication Process

Media Influence

Academic Supervisor: Eduardo Cano Camarero

More information about this supervisor and online university course instructors at BIU Human Network.

This module is applicable to Specialist, Expert, Bachelor's, Master's and Ph.D. (Doctor) Programs. This distance learning degree program is designed at the postgraduate level – Master’s or Doctoral. This module may be easily adapted to complete the Specialist, Expert or Bachelor’s adult degree program requirements. A further option is the enrollment into the online university courses listed in this module.

* University Course (3 credits): Select 1 subject from this module.

* Specialist Diploma (15 credits): First 5 subjects or select 5 subjects from this module.

* Expert Diploma (21 credits): First 7 subjects or select 7 subjects from this module.

* Bachelor's Degree (130 credits): The Admission certificate issued after submission of the application for admission will show the amount of credit transferred and validated from previous education and experience, and the amount of credits required to complete this undergraduate program's major. Additional courses from other modules of this faculty will be assigned in case that the credits displayed on this module are not enough to complete the bachelor's required credits.

* Master's Degree (35 credits): Select from 3 to 9 subjects from this module depending on the amount of credits transferred from previous education and experience. Add 13 credits corresponding to a final project to the selected subjects.

* Ph.D. (Doctor) (45 credits): Select from 3 to 9 subjects from this module depending on the amount of credits transferred from previous education and experience. Add 18 credits corresponding to a final thesis to the selected subjects.

BIU issues an admission certificate after receiving your complete application for admission. This document will show the amount of credits transferred and validated from previous education and experience, and the amount of credits required to complete the degree program's major. BIU can not perform this evaluation without the complete application for admission.

Courses Description (each subject accounts for 3 credits):

The Communication Process

This course introduces the processes that govern message delivery and reception. It covers intrapersonal and interpersonal communication, non-verbal communication, language and verbal interaction, group communication and conflict management. It considers the impact of context, situation, perception, culture, medium and message on communication.

Instructor: Eduardo Cano Camarero

Media Influence

This course describes and evaluates various strategies that attempt to explain the ways individuals and groups react to media. It explores the theories of influence and public attitude change, and examines what it means (politically, economically, culturally, and morally) to live in a culture in which a major portion of information comes to the citizen through multiple channels of mass communication.

Instructor: Eduardo Cano Camarero

Mass Communications

This course examines the historical and contemporary theories of mass media and communication. It is concerned with illustrating the nature, functions, and responsibilities of the mass communication industries in a global environment with an emphasis on the media's role in society. It also explores mass media organizations policies, legal, ethical and censorship concerns.

Instructor: Eduardo Cano Camarero

Advertising & Public Relations

This course examines the theory and practice of advertising and public relations as they functions within the marketing strategy. It provides a detailed examination of the communicative process, with emphasis on the tools of effective communication to solve, implement, and evaluate communication problems with the aid of advertising and public relations. It explains the role of advertising and public relations in integrated marketing communications, in consumer behavior, and in media and creative planning.

Instructor: Lorena Cano Camarero

Broadcasting

This course surveys the role and effects of the broadcasting, radio and television industry. It emphasizes historical development, media regulations, terminology and programming. It reviews modern communication technologies, including interactive TV, digital media, Internet, and other computer-based broadcasting technologies.

Instructor: Marta Pulido Polo

Writing for Television & Radio

This course deals with the particulars of writing for various media and shows how to effectively write to convey messages to the mass media. It presents writing techniques for radio and television, and the format and style for commercials, radio and television dramas, documentaries, public news announcements, and promotional writing.

Instructor: Eduardo Cano Camarero

News Writing & Reporting

This course covers gathering, writing, and reporting news, the development of thecommunications medium style, and the legal and ethical issues of news reporting. It considers several styles of writing and reporting news, editorials, interviews, and commentaries, and shows journalistic writing techniques to develop skill in gathering information and presenting it with clarity and style.

Instructor: Eduardo Cano Camarero

Radio Broadcasting & Operation

This course explains all of the major components which serve to create a winning radio station, including news content, music styles, announce presentations, market competition, and the impact audience ratings have on station programming, sales and promotion. It covers broadcasting theory, radio programming and formats, audience rating, and broadcasting and production equipment.

Instructor: Marta Pulido Polo

Television Production & Directing

This course covers the principles and techniques of producing a television program beginning with a concept through script to actual studio production, including production preplanning, the role of the director and the producer, and other broadcast-related fields of video production. It shows how to manage and direct TV productions and crews.

Instructor: Eduardo Cano Camarero

Broadcast Management

This course deals with contemporary management issues affecting the broadcasting industry, government regulations, labor, consumer influences, and the internal and external forces on news, entertainment, and advertising. It also examines various sales and advertising strategies.

Instructor: Lorena Cano Camarero

Multimedia Communications

This course promotes an appreciation of the use of the Web and multimedia for effective communication. It examines both the technology and thinking behind using multimedia resources to enhance the communication process. It explains the business use and development procedures involved in incorporating multimedia into communications.

Instructor: Ricardo Miralles

Visual Arts

This course examines how visual arts have been influenced by, and how they have influenced, interacted with, defined, and been defined by other media, arts, technology and cultural trends. It examines how visual arts have moved from a marginal to a mainstream art form. It explores the nature of visual perception in everyday life, and how the elements of visual imagery may combine to deliver a persuasive message.

Instructor: Ricardo Miralles

Audiovisual Communication

This course addresses ongoing changes in audiovisual communications and new developments in mass communications theory. It explores the key elements of audiovisual messages creation and production with current examples from broadcasting, television, film, Internet and multimedia.

Instructor: Ricardo Miralles

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Professionally recognized and validated degrees.

Accredited (Non USA CHEA). International legalization available.

Non formal and independent education.