Business Administration
MODULE: Business Administration
Program delivered by distance learning higher education up to a maximum of 60 credits. This module may be combined or completed with other online university courses from this faculty.
DESCRIPTION:
This program provides the knowledge necessary for success in modern business environments as entrepreneurs and business managers. Students will acquire specific skills related to the principles of planning and organization, finance, management, marketing, economics, and national and international markets, providing an enterprise-wide perspective. Finally, this updated program contains material that highlights the challenges facing the twenty-first-century manager building customer value and total quality, managing technology, and creating new paradigms for managing in periods of turbulence.
Courses list (each subject accounts for 3 credits):
1 BIU Earned Credit = 1 USA Semester Credit (15 hours of learning) = 2 ECTS Credit (30 hours of study).
Finance & Economics
Marketing & Communication Advertising & Public Relations Business Entrepreneurship Plan Business Marketing Cost & Managerial Accounting Product & Price Management Sales Force Management Human Resources Customer Relations Management Promotional Strategies Business Finance Financial Management Financial Strategic Planning Management Information Systems Human Resources Management Strategic Marketing Management Business Law Business Management Entrepreneurship Management
Academic Supervisor: Clemens P.J.A. van den Broek
More information about this supervisor and online university course instructors at BIU Human Network.
This module is applicable to Specialist, Expert, Bachelor's, Master's and Ph.D. (Doctor) Programs. This distance learning degree program is designed at the postgraduate level – Master’s or Doctoral. This module may be easily adapted to complete the Specialist, Expert or Bachelor’s adult degree program requirements. A further option is the enrollment into the online university courses listed in this module.
* University Course (3 credits): Select 1 subject from this module.
* Specialist Diploma (15 credits): First 5 subjects or select 5 subjects from this module.
* Expert Diploma (21 credits): First 7 subjects or select 7 subjects from this module.
* Bachelor's Degree (130 credits): The Admission certificate issued after submission of the application for admission will show the amount of credit transferred and validated from previous education and experience, and the amount of credits required to complete this undergraduate program's major. Additional courses from other modules of this faculty will be assigned in case that the credits displayed on this module are not enough to complete the bachelor's required credits.
* Master's Degree (35 credits): Select from 3 to 9 subjects from this module depending on the amount of credits transferred from previous education and experience. Add 13 credits corresponding to a final project to the selected subjects.
* Ph.D. (Doctor) (45 credits): Select from 3 to 9 subjects from this module depending on the amount of credits transferred from previous education and experience. Add 18 credits corresponding to a final thesis to the selected subjects.
BIU issues an admission certificate after receiving your complete application for admission. This document will show the amount of credits transferred and validated from previous education and experience, and the amount of credits required to complete the degree program's major. BIU can not perform this evaluation without the complete application for admission.
Courses Description (each subject accounts for 3 credits):
Finance & Economics
This course deals with the principles of business finance and the functioning of the market economy with emphasis on the role of finances in determining the allocations of resources, the functioning of the firm in the economy and forces governing the production of economic goods. It focus on using economic and financial analysis in managerial decision making.
Instructor: Juan Carlos Bernial
Marketing & Communication
This course examines the concepts and techniques involved in the planning, pricing, promoting, and distribution of goods and services. It provides an analysis of marketing opportunities and threats, researching and selecting target markets, developing and comparing marketing strategies, consumer marketing versus business-to-business marketing. It deals with the communication process as it relates to marketing problems and the promotional mix considering specific applications to the areas of advertising, consumer and trade sales promotion, publicity, public relations and sponsorships, personal selling, and sales management.
Instructor: Lorena Cano Camarero
Advertising & Public Relations
This course examines the theory and practice of advertising and public relations as they functions within the marketing strategy. It provides a detailed examination of the communicative process, with emphasis on the tools of effective communication to solve, implement, and evaluate communication problems with the aid of advertising and public relations. It explains the role of advertising and public relations in integrated marketing communications, in consumer behavior, and in media and creative planning.
Instructor: Lorena Cano Camarero
Business Entrepreneurship Plan
This course explains how to avoid common startup problems and how to turn entrepreneurship and business initiatives into a lasting success. It describes the business plan development and the real startup entrepreneurial process, whether operating a manufacturing, wholesale, retail, or service business.
Instructor: Clemens P.J.A. van den Broek
Business Marketing
This course deals with the principles and concepts involved in the planning, pricing, promoting, and distribution of goods and services at a small business scale. It examines market opportunities and threats, developes and compares promotional strategies for small business, and provides approaches to achieve an effective marketing strategy on a minimal budget.
Instructor: William Martin Olsen
Cost & Managerial Accounting
This course deals with the preparation, analysis, interpretation and use of accounting information in the guidance and control of a business enterprise. It treats profit planning, budgeting, and standards. Topics include budgeting, cost-volume-profit analysis, short-run decision making, standard costing, cost accounting systems, and the statement of cash flows. It provides an analysis of accounting information for management decisions.
Instructor: María del Carmen Villanueva Kcom
Product & Price Management
This course provides a review of the company’s product portfolio management, including the task of product positioning, product development, product price, market development, brand diversification and alternative strategies associated with the introduction, growth, maturity and decline stages of the product life cycle. It shows the skills needed to become a successful product manager capable of dealing with all aspects of product and price management.
Instructor: Juan Carlos Bernial
Sales Force Management
This course examines the strategic role of sales; the sales process and careers in selling; customer relations and sales channel strategies; the design, development, direction, and evaluation of the sales team; sales force organization; and ethical and global dimensions of the sales force management.
Instructor: Clemens P.J.A. van den Broek
Human Resources
This course explains human resources management concepts and processes as they apply to managing individual and work-group behavior in organizations. It deals with organizational behavior topics such leadership, motivation, and teamwork. It also considers diverse human resources strategies, personnel selection, performance evaluation, reward systems, and employee development.
Instructor: Philipose Daniel
Customer Relations Management
Companies are often derailed by poor customer support and management. This course explains the relationship between suppliers, technology, and customers, which together provide the infrastructure for customer support in any business environment. Managing successful relationships with customers has become a critical organizational competency for acquiring and retaining customers.
Instructor: William Martin Olsen
Promotional Strategies
This course studies the foundations and the process of developing advertising and promotional strategies, and the factors important for the design of successful advertising campaigns. Topics include data research, positioning analysis, selection of target markets, development of objectives, creative guidelines, media planning, budgeting, and performance evaluation.
Instructor: Lorena Cano Camarero
Business Finance
This course examines the concepts of taxes (gross income, deductions, and gains and losses), accounting and finance with an emphasis on using financial data for decision making. It shows how the analysis and use of cash flow projection and budgeting play in the survival, taxation, and management of a small business enterprise.
Instructor: Saidur Rahaman Dipu
Financial Management
Financial management and analysis is one of the most important and valuable skills for today's managers and executives. It is essential to understand the impact on the organization's financial performance of every decision made. This course gives the essential tools, strategies, and tactics for analyzing and improving the financial dimensions of operating decisions.
Instructor: María del Carmen Villanueva Kcom
Financial Strategic Planning
This course outlines the process for effective financial planning, including where to start, what types of budgets to prepare, and how to turn planning into a value-added activity. The objective of the course is to provide guidance for the user on how to do financial strategic planning.
Instructor: Juan Carlos Bernial
Management Information Systems
This course analyzes information systems and their role in organizations. It focuses on the management of information resources for optimum performance. It reviews hardware, software, data storage, and telecommunication technologies, and considers the issues of emerging technologies, social and ethical concerns, security and control. It explains the best use of computers to minimize cost and optimize results.
Instructor: Jose A. Cordova
Human Resources Management
This course examines the cost effectiveness of human resources programs in terms of culture diversity, work force management, benefits, budgets and financial planning. It explores how to plan the effective utilization of human resources in organizations. Topics include: human resources information systems, employee protection, management succession and human resources strategic planning.
Instructor: Philipose Daniel
Strategic Marketing Management
This course explores the marketing strategic process, from marketing analysis and the identification of market targets, to planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services. It considers major issues such as negative word-of-mouth, product failure, consumerism, product liability and deceptive advertising. This course integrates marketing challenges within a problem-solving strategic framework.
Instructor: William Martin Olsen
Business Law
This course focuses on issues related to the law of business in all its forms: agency, partnerships, limited partnerships and corporations. It provides the essentials and implications of contractual and fiscal matters relating to business and entrepreneurship ventures. It explains how to deal with lawyers, accountants, tax advisors, dispute resolution, contracts and legal considerations related to business.
Instructor: Philipose Daniel
Business Management
This course reviews the nature of managerial economics, demand analysis and estimation, customer behaviour, production analysis, estimation of cost, profit planning and control, pricing decisions, competition in different market structures, the economic role of government, investment and financial policy. It deals with problem identification, problem solving, critical thinking, consulting, project management, and strategies for effective decision making.
Instructor: Wolf Dettmer
Entrepreneurship Management
This course offers practical advice on searching, planning and executing the right business to start. It considers targeting customers, getting financing, choosing a location, hiring and managing employees, marketing products and services, pricing for profit, distribution, managing the company's finances, and planning for growth and expansion.
Instructor: Juan Carlos Bernial
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Professionally recognized and validated degrees.
Accredited (Non USA CHEA). International legalization available.
