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Faculty of Business & Media

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Bircham International University

You may enroll at Bircham International University from anywhere in the world and at any time in the year and earn a distance learning degree choosing from over 200 majors of study and with complete compatibility with your professional career.

 

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Faculty of Business & Media



Faculty of Business & Media

 

Mass Communication Management via distance learning

Specialist - Expert Diploma - Mass Communication Management Online via distance learning
Bachelor's Degree - Mass Communication Management Online via distance learning
Master's Degree - Mass Communication Management Online via distance learning
Doctor Ph.D. Degree - Mass Communication Management Online via distance learning

 

This program is designed for all people working in the communication management and planning sectors including advertising and public relation managers. The program helps to plan, implement, and manage an effective and a successful communication program; one that convey messages, create images, make a product famous in the marketplace, generate leads, build sales, motivate distributors, and/or achieve other goals.

 

Academic Supervisor : William Martin Olsen
More information about this academic supervisor at Bircham University Human Network. More info...

 

Courses list (each subject accounts for 3 academic credits):
1 BIU Earned Credit = 1 USA Semester Credit (15 hours of learning) = 2 ECTS Credit (30 hours of study).

 

Media Influence
Mass Communications
Broadcasting
Promotional Strategies
Positioning Strategies
Public Relations
Broadcast Management
Multimedia Communications
Strategic Marketing Management
Advertising Media Management
Communication Effectiveness
Audiovisual Communication

 

 

Mass Communication Management via distance learning

 

This module is applicable to Specialist, Expert, Bachelor's, Master's & Ph.D. (Doctor) Degree Programs. This academic program is designed at the postgraduate level (Master’s or Doctoral). This module may also be adapted to complete the course requirements of Specialist, Expert Diploma or Bachelor’s Degree. A further option is the enrollment into each of the courses listed within this specialization module. This module may be combined or completed with other modules from this faculty. More info...

 

Specialist - Expert Diploma - Mass Communication Management Online via distance learning
Tuition Fee : 1.050 Euros (1.350 US$) ... 1.470 Euros (1.890 US$).
Specialist - Expert Diploma Online : 15 ... 21 Academic credits required for this distance learning degree program.
Composition: Mass Communication Management via distance learning = 36 Academic credits - Select 5 courses for the online diploma of Specialist or 7 courses for the Expert Diploma from the total of courses from this specialization module.

 

Bachelor's Degree - Mass Communication Management Online via distance learning
Tuition Fee : 3.510 Euros (4.420 US$) ... 6.800 Euros (8.700 US$).
Bachelor's Degree Online : 130 Academic credits required for this distance learning degree program.
Composition: Mass Communication Management via distance learning = 36 Academic credits + 60 credits in General Education (may be transferred from previous education and professional experience) + Additional courses may be selected from other modules in the Faculty of Business & Media from Bircham International University if required. This selection must be approved by the Distance Learning University Education Board.

 

Master's Degree - Mass Communication Management Online via distance learning
Tuition Fee : 4.680 Euros (6.120 US$) ... 7.020 Euros (9.180 US$).
Master's Degree Online : 36 ... 54 Academic credits required for this distance learning degree program.
Composition: Mass Communication Management via distance learning = 36 Academic credits + 13 Academic credits > Research methodology and final project or thesis.

 

Doctor Ph.D. Degree - Mass Communication Management Online via distance learning
Tuition Fee : 5.850 Euros (7.650 US$) ... 9.360 Euros (12.240 US$).
Doctor Ph.D. Degree Online : 45 ... 72 Academic credits required for this distance learning degree program.
Composition: Mass Communication Management via distance learning = 36 Academic credits + 18 Academic credits > Research methodology and final project or thesis.

 

Payment plans are available upon request up to 24 monthly installments.

 

 

BIU adapts each distance learning higher education degree program to the needs of each student.

More info...

 

METHOD OF INSTRUCTION: Distance Learning Higher Education

 

This distance learning education program is completed by a traditional correspondence instruction method. Once you sign up for the course, Bircham International University will send you (to your mailing address) the suggested textbooks. After reading the book, you will be asked to write a 20 to 35 pages report that reflect your understanding of the book. This report is equivalent to the exam and can be submitted by email or mail. Bircham International University will evaluate your written work. If passed, BIU will issue the corresponding diploma. For more instructions about BIU pedagogy, tutoring, and evaluation, please read our distance learning education study guide. More info...

 

Students enrolling into this distance education program should be aware that:
1. Location: Bircham International University needs a functional geographical location to ship the book and materials for successful completion of this program of study.
2. Communication: Email, courier, phone are key communication instruments with Bircham University that play an important role in the progress and support of this program of study.
3. Capacity: Any impediment, physical or psychological, to read a book and write a report must be communicated to Bircham International University prior to enrollment into this distance learning program.
4. Technology: No specific technology is required to complete this distance education program.
5. Language: Book reading and report writing in other language than English must be requested (and approved by BIU) prior to enrollment in any distance learning program.
6. Discrimination: There is no discrimination with respect to race, color, gender, beliefs or religion.
7. Age: Check the admission requirements for each distance education degree program. More info...

 

All information related to the distance learning degree programs is in English, although you may, upon request and approval, submit the required assignments in other languages.

 

Duration - Mass Communication Management Online via distance learning

For a program of 21 credits, the estimated time for completion is 21 weeks. For 45 credits, the estimated time for completion will be 45 weeks, and so on. Calculations are approximate. The length of each distance learning degree program is calculated based on an average of 15 hours of learning per week. It also depends on the number of validated credits from previous knowledge and the level of commitment to the studies.

 

 

Mass Communication Management via distance learning

Courses list (each subject accounts for 3 academic credits):


1 BIU Earned Credit = 1 USA Semester Credit (15 hours of learning) = 2 ECTS Credit (30 hours of study).
This course is suitable for company training. More info...

 

Media Influence
This course describes and evaluates various strategies that attempt to explain individuals' and groups' reaction to media. It explores the theories of media influence and public attitude change. It explains what it means (politically, economically, culturally, and morally) to live in a culture in which a major portion of information comes to the citizen through multiple channels of mass communication.
Academic Supervisor : Eduardo Cano Camarero

Mass Communications
This course examines the historical and contemporary theories of mass media and communication. It addresses the nature, functions, and responsibilities of the mass communication industries in a global environment and emphasizes on media's roles in society. It also explores mass media organizations policies, legal, ethical, and censorship concerns.
Academic Supervisor : Eduardo Cano Camarero

Broadcasting
This course discusses the role and effects of broadcasting, in other terms the radio and the television industry. It emphasizes topics such as historical development, media regulations, terminology, and programming. It reviews modern communication technologies, including interactive TV, digital media, Internet, and other computer-based broadcasting technologies.
Academic Supervisor : Marta Pulido Polo

Promotional Strategies
This course studies the foundations and the processes of developing advertising and promotional strategies, and the important factors used to design successful advertising campaigns. Topics include data research, positioning analysis, selection of target markets, development of objectives, creative guidelines, media planning, budgeting, and performance evaluation.
Academic Supervisor : Lorena Cano Camarero

Positioning Strategies
This course defines competition, analyzes competition’s position, strategies, and tactics; and develop competitive strategies and actions to secure and increase market penetration. It examines positioning, competitive analysis, tactics, and strategies.
Academic Supervisor : William Martin Olsen

Public Relations
This course explores the theory and practice of public relations within the realm of marketing and integrated communication strategies. It carefully examines communicative processes while stressing on the role of effective communication in solving, implementing, and evaluating communication problems with the aid of public relations.
Academic Supervisor : William Martin Olsen

Broadcast Management
This course addresses the contemporary management issues affecting the broadcasting industry, government regulations, labor, consumer influences, and the internal and external forces on news, entertainment, and advertising. It also examines various sales and advertising strategies.
Academic Supervisor : Lorena Cano Camarero

Multimedia Communications
This course provides an appreciation for using the Web and other multimedia for effective communication. It examines both the technology and the principles underlying the use of multimedia resources to enhance the communication process. It explains the business use and development procedures involved in incorporating multimedia into communications.
Academic Supervisor : Ricardo Miralles

Strategic Marketing Management
This course explores the marketing strategic process; from marketing analysis and the identification of market targets, to planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services. It considers major issues such as negative word-of-mouth, product failure, consumerism, product liability, and deceptive advertising. This course integrates marketing challenges within a problem-solving strategic framework.
Academic Supervisor : William Martin Olsen

Advertising Media Management
This course reviews a full media plan, including the execution and control of effective advertising media programs. It analyzes the characteristics of media and audience and their evaluation, sources of analytical media data, media planning techniques, as well as buying and selling process.
Academic Supervisor : William Martin Olsen

Communication Effectiveness
This course covers research procedures and theories designed to determine the effectiveness of mass communication processes; taking into account clients, media, and agencies. It covers research before and after the communication runs, and evaluates the levels of persuasion achieved. A good research helps design an effective communication to develop brand awareness, image, distinctiveness, encourage buying behavior, and/or reinforce satisfaction.
Academic Supervisor : William Martin Olsen

Audiovisual Communication
This course addresses ongoing changes in audiovisual communications and new developments in mass communications theory. It explores the key elements of audiovisual messages creation and production with current examples from broadcasting, television, film, Internet, and multimedia.
Academic Supervisor : Ricardo Miralles

 

Admission - Mass Communication Management Online via distance learning

CLICK TO DOWNLOAD... Application for Admission

 

For official admission status at Bircham International University distance learning higher education degree programs, you need to send in a filled out, dated and signed official Application for Admission. You may download this application form from our website or request it by email or mail. Please send this application and enclosed documents to the corresponding BIU Office and allow ten business days for processing. You may also submit this application and attached documents by email in PDF Format.

Allow ten business days for processing.

ALL applicants must:
* Fill out the application for admission;
* Submit one ID-sized photo; and
* Date and sign the application.

ALL Bachelor's, Master's and Doctorate applicants also must:
* Attach biodata in the form of a Curriculum Vitae (Resume);
* Submit Registration Fee of 200 €uros or 250 US$ (contact BIU Office for payment details);
* Include copies of diplomas, transcripts, relevant documents; and
* Include any additional program proposal, scholarship request, etc. (optional).

 

Bircham International University issues an admission certificate after receiving your complete application for admission. This document will show the amount of credits transferred and validated from previous education and experience, and the amount of credits required to complete the distance learning degree program's major. Bircham University can not perform this evaluation without the complete application for admission.

 

BIU OFFICES - Contact ...
If you have any further questions, please let us know. :)

 

Study from anywhere in the world and at any time in the year.

More info...

 

 

Recognition - Mass Communication Management Online via distance learning

Recognition - More info...
Accreditation (Non USA - CHEA) - More info...
International legalization - More info...
ECTS Credits - More info...

Non formal and independent education leading to degrees not formally recognized by a Ministry of Education.
Acceptance of these distance learning higher education academic credits is always the prerogative of the receiving institution or employer. Recognition criteria differ depending on each educational institution or company policy and country legal framework.

 

 

Recommended Professional References

Mass Communication Management Online via distance learning

 

Bircham International University graduates may join many professional associations. Membership requirements for each association may vary depending on the degree program, specialization and graduate resume on each occasion. BIU can not guarantee membership in all instances. BIU does not intermediate in these procedures. Bircham International University provides this list of recommended memberships and professional references because we consider that joining the proper association(s) is the best way to become an updated professional. Contact directly the ones you select.

 

ABRAPCORP - Associação Brasileira de Pesquisadores de Comunicação Organizacional e de Relações Públicas

AEDEMO - Asociación Española de Estudios de Mercado, Marketing y Opinión

AIMC - Asociación para la Investigación de Medios de Comunicación

BMA - Business Marketing Association

CMA - Communications Marketing Association

FFCTIC - Fédération Française des Consultants en Technologies de l’Information et de la Communication

IAA - International Advertising Association

IABC - International Association of Business Communicators

IAMCR - International Association for Media and Communication Research

ICA - International Communication Association

INTERCOM - Sociedade Brasileira de Estudos Interdisciplinares da Comunicação

JEA - Journalism Education Association

MEA - Media Ecology Association

SPJ - Society of Professional Journalists

 

 

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