BIRCHAM INTERNATIONAL UNIVERSITY

Faculty of Business & Media

MODULE: Public Relations

Program delivered by distance learning higher education up to a maximum of 39 credits. This module may be combined or completed with other online university courses from this faculty.

DESCRIPTION:

This program outlines the various types, practices, and principles of public relations. It considers the purpose of public relations, explains how it addresses problems and uses opportunities, describes its different audiences (employees, communities, investors, consumers, and media), discusses issue campaigns and debates and addresses crisis management. It also offers an effective, highly accessible combination of theory and case studies and provides guidelines, checklists, and "how-to" advice. Abundant, up-to-date examples from actual media practice illustrate the content's real-world application of public relations.

Courses list (each subject accounts for 3 credits):

1 BIU Earned Credit = 1 USA Semester Credit (15 hours of learning) = 2 ECTS Credit (30 hours of study).

The Communication Process

Media Influence

Academic Supervisor: William Martin Olsen

More information about this supervisor and online university course instructors at BIU Human Network.

This module is applicable to Specialist, Expert, Bachelor's, Master's and Ph.D. (Doctor) Programs. This distance learning degree program is designed at the postgraduate level – Master’s or Doctoral. This module may be easily adapted to complete the Specialist, Expert or Bachelor’s adult degree program requirements. A further option is the enrollment into the online university courses listed in this module.

* University Course (3 credits): Select 1 subject from this module.

* Specialist Diploma (15 credits): First 5 subjects or select 5 subjects from this module.

* Expert Diploma (21 credits): First 7 subjects or select 7 subjects from this module.

* Bachelor's Degree (130 credits): The Admission certificate issued after submission of the application for admission will show the amount of credit transferred and validated from previous education and experience, and the amount of credits required to complete this undergraduate program's major. Additional courses from other modules of this faculty will be assigned in case that the credits displayed on this module are not enough to complete the bachelor's required credits.

* Master's Degree (35 credits): Select from 3 to 9 subjects from this module depending on the amount of credits transferred from previous education and experience. Add 13 credits corresponding to a final project to the selected subjects.

* Ph.D. (Doctor) (45 credits): Select from 3 to 9 subjects from this module depending on the amount of credits transferred from previous education and experience. Add 18 credits corresponding to a final thesis to the selected subjects.

BIU issues an admission certificate after receiving your complete application for admission. This document will show the amount of credits transferred and validated from previous education and experience, and the amount of credits required to complete the degree program's major. BIU can not perform this evaluation without the complete application for admission.

Courses Description (each subject accounts for 3 credits):

The Communication Process

This course introduces the processes that govern message delivery and reception. It covers intrapersonal and interpersonal communication, non-verbal communication, language and verbal interaction, group communication and conflict management. It considers the impact of context, situation, perception, culture, medium and message on communication.

Instructor: Eduardo Cano Camarero

Media Influence

This course describes and evaluates various strategies that attempt to explain the ways individuals and groups react to media. It explores the theories of influence and public attitude change, and examines what it means (politically, economically, culturally, and morally) to live in a culture in which a major portion of information comes to the citizen through multiple channels of mass communication.

Instructor: Eduardo Cano Camarero

Mass Communications

This course examines the historical and contemporary theories of mass media and communication. It is concerned with illustrating the nature, functions, and responsibilities of the mass communication industries in a global environment with an emphasis on the media's role in society. It also explores mass media organizations policies, legal, ethical and censorship concerns.

Instructor: Eduardo Cano Camarero

Advertising & Public Relations

This course examines the theory and practice of advertising and public relations as they functions within the marketing strategy. It provides a detailed examination of the communicative process, with emphasis on the tools of effective communication to solve, implement, and evaluate communication problems with the aid of advertising and public relations. It explains the role of advertising and public relations in integrated marketing communications, in consumer behavior, and in media and creative planning.

Instructor: Lorena Cano Camarero

Human Communication Theory

This course explores contemporary theories of human communication, with emphasis on the internal and external communication processes in business and other professional organizations. It surveys theory, techniques, practices, goals, and the social environment in which human communication exists.

Instructor: Eduardo Cano Camarero

Interpersonal Communication

This course deals with the spontaneous human interaction in face-to-face situations. It gives special attention to perception, language, and attitudes in small groups; leadership and participation in groups, committees, conferences, and public discussions; and logical and psychological aspects of group processes. It analyzes how to improve communication climates and manage interpersonal conflicts.

Instructor: Shelley-Ann Meihuizen

Organizational Communication

This course examines communication processes in organizations. It analyzes oral and written communication, intercultural communication, interviewing techniques, negotiating skills, conflict management, and technologically mediated communication. Other issues covered include organizational culture, diversity, power, leadership, ethics, and international communication.

Instructor: Shelley-Ann Meihuizen

Public Speaking

This course teaches public speaking abilities and speech strategies. It provides an understanding of rhetorical theory and its application in a variety of speech situations. It addresses speech preparation and delivery, audience analysis, listening skills, critiquing and speaker anxiety.

Instructor: Shelley-Ann Meihuizen

Public Relations

This course deals with the theory and practice of public relations as it functions within the marketing and integrated communication strategies. It provides a detailed examination of the communicative process, with emphasis on the tools of effective communication to solve, implement, and evaluate communication problems with the aid of public relations.

Instructor: William Martin Olsen

Business Protocol & Etiquette

This course explains how to handle any situation with control and diplomacy, from introductions and greetings to office behavior. Handling every situation with confidence and control is the best competitive edge. It shows how to conduct meetings that achieve results by establishing protocols for any situation. Well-run meetings provide valuable opportunities to share experiences, information, and knowledge.

Instructor: Deric N. Bircham

Communication Effectiveness

This course covers research procedures and theories designed to determine the effectiveness of mass communication processes, taking into account the clients, media, and agencies. It covers research before and after the communication runs, and evaluates the levels of persuasion achieved. A good research helps to design an effective communication to develop brand awareness, image, distinctiveness, encourage buying behavior, and/or reinforce satisfaction.

Instructor: William Martin Olsen

Special Events Management

From a royal wedding to the Summer Olympics, from a state fair to a sales conference, every special event requires attention to the same key areas: planning, scheduling, organization, marketing, and legal issues. This course will focus on the key issues necessary to produce outstanding events that meet and exceed both client and guest expectations.

Instructor: Shelley-Ann Meihuizen

Public Relations Campaigns

This course shows how to use the techniques of public relations to create comprehensive campaigns for actual clients based on the analysis of current and historical case studies. It investigates the trends of the most effective public relations practice, with an emphasis on key issues facing the profession. It describes public relations tools and activities utilized to gain public interest and support.

Instructor: William Martin Olsen

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Professionally recognized and validated degrees.

Accredited (Non USA CHEA). International legalization available.

Non formal and independent education.