Distance degree programs for Adults & Professionals.
Sales & Product Management Online - Bachelor's, Master's, Doctor Ph.D. Degree.
Faculty of Business & Media via distance learning
Sales & Product Management via distance learning
This program analyzes sales and commercial strategies. It focuses on the key issues involved in a successful sales strategy and methods to build customer loyalty. It updates on the latest negotiation skills for sales managers. It also deals with all aspects influencing the sale of products and services including their price, design, manufacture, distribution, and final sale.
Academic Supervisor : Kao Kveng Hong
More information about this academic supervisor at Bircham University Human Network. More info...
Sales & Product Management Online via distance learning
Specialist, Bachelor's, Master's, Doctor - Sales & Product Management.
This module is applicable to Specialist, Expert, Bachelor's, Master's & Ph.D. (Doctor) Degree Programs. This academic program is designed at the postgraduate level (Master’s or Doctoral). This module may also be adapted to complete the course requirements of Specialist, Expert Diploma or Bachelor’s Degree. A further option is the enrollment into each of the courses listed within this specialization module. This module may be combined or completed with other modules from this faculty. For example: Advertising & Media - Advertising Creativity - CSR Corporate Social Responsibility - Digital Marketing - Digital Media - Influencer Marketing - Institutional Relations - Marketing & Communication - Mass Communication Management - Public Relations - Social Community Management - Social Media Management - Special Events Management - Trade Marketing .
Specialist - Expert Diploma - Sales & Product Management Online
Tuition Fee: 1.050 Euros (1.350 US$) ... 1.470 Euros (1.890 US$).
Specialist - Expert Diploma Online: 15 ... 21 Academic credits required for this distance learning degree program. More info...
Composition: Sales & Product Management via distance learning = 48 Academic credits - Select 5 courses for the online diploma of Specialist or 7 courses for the Expert Diploma from the total of courses from the specialization module.
Bachelor's Degree - Sales & Product Management Online
Tuition Fee: Min. 3.510 Euros (4.420 US$) ... Max. 6.800 Euros (8.700 US$).
Bachelor's Degree Online: 130 Academic credits required for this distance learning degree program. More info...
Composition: Sales & Product Management via distance learning = 48 Academic credits + 40 credits in General Education (may be transferred from previous education and professional experience) + Additional courses may be selected from other modules in the Faculty of Business & Media from Bircham International University if required. This selection must be approved by the Distance Learning University Education Board. For example: Marketing & Communication.
Master's Degree - Sales & Product Management Online
Tuition Fee: Min. 4.680 Euros (6.120 US$) ... Max. 7.020 Euros (9.180 US$).
Master's Degree Online: 36 ... 54 Academic credits required for this distance learning degree program. More info...
Composition: Sales & Product Management via distance learning = 48 Academic credits + Additional courses may be selected from other modules in the Faculty of Business & Media from Bircham International University if required. This selection must be approved by the Distance Learning University Education Board. For example: Marketing & Communication. + 13 Academic credits (Research methodology and final project or thesis. More info...).
Doctor Ph.D. Degree - Sales & Product Management Online
Tuition Fee: Min. 5.850 Euros (7.650 US$) ... Max. 9.360 Euros (12.240 US$).
Doctor Ph.D. Degree Online: 45 ... 72 Academic credits required for this distance learning degree program. More info...
Composition: Sales & Product Management via distance learning = 48 Academic credits + Additional courses may be selected from other modules in the Faculty of Business & Media from Bircham International University if required. This selection must be approved by the Distance Learning University Education Board. For example: Marketing & Communication. + 18 Academic credits (Research methodology and final project or thesis. More info...).
Payment plans are available upon request up to 36 monthly installments. More info...
BIU adapts each Distance Learning Higher Education degree program to the needs of each student. More info...
Sales & Product Management Online
Courses list (each subject accounts for 3 academic credits):
1 BIU Earned Credit = 1 USA Semester Credit (15 hours of learning) = 2 ECTS Credits (30 hours of study).
You may study any subject as an independent online continuing education course. More info...
Consumer Behavior
This course focuses on the major theories needed to understand consumer behavior, such as evoked set, brand loyalty, brand learning and memory, motivation, attitudes and attitude change, perception of innovations, product meaning, lifestyle and personality differences, culture and social class, and family buying influences.
Academic Supervisor: Isabel del Rio Villar
Product & Price Management
This course overviews company’s product portfolio management, including the task of product positioning, product development, product price, market development, brand diversification, and alternative strategies associated with the introduction, growth, maturity, and decline stages of the product life cycle. It shows the skills needed to become a successful product manager capable of dealing with all aspects of product and price management.
Academic Supervisor: Isabel del Rio Villar
Sales Force Management
This course examines the strategic role of sales; the sales process and careers in selling; customer relations and sales channel strategies; the design, development, direction, and evaluation of the sales team; sales force organization; and ethical and global dimensions of the sales force management.
Academic Supervisor: Kao Kveng Hong
Customer Relations Management
Companies are often derailed by poor customer support and management. This course explains the relationship between suppliers, technology, and customers, which together provide the infrastructure for customer support in any business environment. Managing successful relationships with customers has become a critical organizational competency for acquiring and retaining customers.
Academic Supervisor: Fernando Fernández Sánchez
Promotional Strategies
This course studies the foundations and the processes of developing advertising and promotional strategies, and the important factors used to design successful advertising campaigns. Topics include data research, positioning analysis, selection of target markets, development of objectives, creative guidelines, media planning, budgeting, and performance evaluation.
Academic Supervisor: Isabel del Rio Villar
Database & Direct Marketing
This course examines the theory, concepts, and skills associated with using databases to enhance marketing programs and build strong relationships with customers. It explains the logical and physical organization of computer database information systems and their application to direct marketing.
Academic Supervisor: Maria Smetanina
Retailing & Channels of Distribution
This course explains the structure of institutions in the channel of distribution, including retailers, wholesalers, and agent middlemen. It examines the organization and appraisal of middleman functions, including inventory and price policies, trade sales promotion, franchising, and other vertical marketing systems. It also focuses on areas in which retailers, wholesalers, and agent middlemen can maximize profit opportunities.
Academic Supervisor: Thiyagu Nagaraj
Measuring Customer Satisfaction
This course reviews the tools and techniques used for measuring customer satisfaction. It covers how to plan, implement, and get results from a customer service strategy. It reviews methods of collecting data, such as surveys and focus groups, as well as the tools for analyzing and displaying data.
Academic Supervisor: Maria Smetanina
Merchandising
This course of merchandising explores the practice and process of displaying and selling products to customers. Whether digital or in-store, retailers use merchandising techniques and tools to influence customer intent and reach their sales goals. Merchandising is everything you do to promote and sell products once the potential customer is in the store, physical or online.
Academic Supervisor: Fernando Fernández Sánchez
Electronic Payments Systems
This course covers the principles of various methods of online payment transfer and compares their functionality. Topics include electronic money, electronic contracts, micro-payments, authenticity, integrity and reliability of transactions, the encryption and digital signature techniques needed to support electronic cash, and the technologies available to support secure transactions on the Internet.
Academic Supervisor: Humayun Bakht Dr.
E-Commerce Solutions
This course reviews online business and economy environment and strategies. It provides solutions for the online purchasing and selling of different products and services. It explains how to do business electronically and considers the electronic commerce hardware and software requirements as well as the legal issues regarding Internet usage.
Academic Supervisor: Thiyagu Nagaraj
Sales & Product Management
This course analyzes sales and commercial strategies. It focuses on the key issues involved in a successful sales strategy and methods to build customer loyalty. It updates on the latest negotiation skills for sales managers. It also deals with all aspects influencing the sale of products and services including their price, design, manufacture, distribution, and final sale.
Academic Supervisor: Kao Kveng Hong
Negotiation
This course of negotiation explores the strategies and techniques to improve the dialogue between two or more people (or parties) intended to reach a beneficial outcome over one or more issues where a conflict exists. In any disagreement, the participants aim to achieve the best possible outcome for their position. Negotiation is a method by which people settle their differences and reach compromise or agreement while avoiding argument and dispute.
Academic Supervisor: Earle Taylor
Global Marketing
This course analyzes global market opportunities and challenges when developing effective global marketing strategies. Globalization has become a powerful force in business and international trade, so a global marketing strategy has become a major driver for companies with international aspirations. It explores global branding and marketing strategies.
Academic Supervisor: Maria Smetanina
Trade Marketing
This course in trade marketing studies how to increase demand with supply chain partners such as wholesalers, retailers, or at the distributor level, rather than just at the customer level. It is also called B2B marketing or business-to-business marketing. All the promotional activities are aimed at increasing the demand of the product among the various supply chain partners. Trade marketing plays an effective part in sustainable brand development.
Academic Supervisor: Maria Smetanina
Market Profitability Analysis
This course explores the tools for market profitability analysis. It measures the net profit earned by undertaking business in a particular market. Profitability is the most significant measure to evaluate the success of any business. For a business to be profitable and successful in the long term, shareholders and managers need to identify the right strategic path. Understanding the profitability of significant customers or markets is key for a sustainable and successful future.
Academic Supervisor: Kao Kveng Hong
A distance learning university makes studying & working easy and compatible. More info...
Sales & Product Management Online via distance learning
Recommended Professional References.
Joining the proper association is the best way to become an updated professional.
Bircham International University graduates may join many professional associations. Membership requirements for each association may vary depending on the degree program, specialization and graduate resume en each occasion. BIU can not guarantee membership in all instances. BIU does not intermediate in these procedures. Bircham International University provides a list of available memberships and professional references from each faculty where some BIU graduates may belong. Contact directly the ones you select. More info...
AIPMM - Association of International Product Marketing & Management
AVD - Asociación de Empresas de Venta Directa
ERA - Electronic Retailing Association
GRMA - Global Retail Marketing Association
ISM - Institute of Sales Management
PDMA - Product Development and Management Association
PPAI - Promotional Products Association International
SMA - Sales Management Association
More info...
Study via Distance Learning from anywhere in the world and at any time in the year. More info...
Admission requirements - Sales & Product Management
Specialist - Expert Diploma, Bachelor's Degree, Master's Degree, Doctor Ph.D. Degree.
For official admission status at Bircham distance education university; you need to send in a filled out, dated, and signed official Application for Admission. You may download this application form from the website or request it by email or mail. Please send this application and enclosed documents to our address. You may also submit this application and attached documents by email in a PDF Format. More info...
Bircham International University issues an admission certificate after receiving your complete application for admission. This document will show the amount of credits transferred and validated from previous education and experience, and the amount of credits required to complete the distance learning degree program's major. Bircham University can not perform this evaluation without the complete application for admission. More info...
Click to Download... Application for Admission
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METHOD OF INSTRUCTION: Distance Learning Higher Education
This distance learning education program is completed by a traditional correspondence instruction method. Once you sign up for the course, Bircham International University will send you (to your mailing address) the suggested textbooks. After reading the book, you will be asked to write a 20 to 35 pages report that reflect your understanding of the book. This report is equivalent to the exam and can be submitted by email or mail. Bircham International University will evaluate your written work. If passed, BIU will issue the corresponding diploma. For more instructions about BIU pedagogy, tutoring, and evaluation, please read our distance learning education study guide. More info...
Students enrolling into this distance education program should be aware that:
1. Location: Bircham International University needs a functional geographical location to ship the book and materials for successful completion of this program of study.
2. Communication: Email, courier, phone are key communication instruments with Bircham University that play an important role in the progress and support of this program of study.
3. Capacity: Any impediment, physical or psychological, to read a book and write a report must be communicated to Bircham International University prior to enrollment into this distance learning program.
4. Technology: No specific technology is required to complete this distance education program.
5. Language: Book reading and report writing in other language than English must be requested (and approved by BIU) prior to enrollment in any distance learning program.
6. Discrimination: There is no discrimination with respect to race, color, gender, beliefs or religion.
7. Age: Check the admission requirements for each distance education degree program. More info...
Duration - Sales & Product Management Online via distance learning
For a program of 21 credits, the estimated time for completion is 21 weeks. For 45 credits, the estimated time for completion will be 45 weeks, and so on. Calculations are approximate. The length of each distance learning degree program is calculated based on an average of 15 hours of learning per week. It also depends on the number of validated credits from previous knowledge and the level of commitment to the studies. More info...
All information related to the distance learning degree programs is in English, although you may, upon request and approval, submit the required assignments in other languages.
Recognition - Sales & Product Management Online via distance learning
Recognition - Distance degree programs - More info...
Accreditation - Distance Learning University - More info...
Degree Legalization - Graduate Services - More info...
Acceptance of these Distance Learning Higher Education academic credits is always the prerogative of the receiving institution or employer. Recognition criteria differ depending on each educational institution, or company policy, or country legal framework.
Faculty of Business & Media via distance learning
Sales & Product Management Online
Specialist - Expert Diploma, Bachelor's Degree, Master's Degree, Doctor Ph.D. Degree.
