BIRCHAM INTERNATIONAL UNIVERSITY

Faculty of Business & Media

MODULE: Tourism & Leisure Industry

Program delivered by distance learning higher education up to a maximum of 45 credits. This module may be combined or completed with other online university courses from this faculty.

DESCRIPTION:

The global significance of tourism as an economic, environmental, and social force has never been greater. Modern methods of transportation enable growing numbers of people to travel to almost any area of the world. Tourism will be the largest industry in the world. This program presents a complete review of the management, marketing, and financial issues relevant to the tourist industry. It covers the different segments of tourists, transportation, accommodation, food and beverages, entertainment, destinations; and the economic, political, environmental and social effects that tourism has over any region. It also provides current information of the skills that are in demand for travel agents.

Courses list (each subject accounts for 3 credits):

1 BIU Earned Credit = 1 USA Semester Credit (15 hours of learning) = 2 ECTS Credit (30 hours of study).

Tourism & Leisure Industry

Tourism & Commercial Recreation

Academic Supervisor: Juan Carlos Bernial

More information about this supervisor and online university course instructors at BIU Human Network.

This module is applicable to Specialist, Expert, Bachelor's, Master's and Ph.D. (Doctor) Programs. This distance learning degree program is designed at the postgraduate level – Master’s or Doctoral. This module may be easily adapted to complete the Specialist, Expert or Bachelor’s adult degree program requirements. A further option is the enrollment into the online university courses listed in this module.

* University Course (3 credits): Select 1 subject from this module.

* Specialist Diploma (15 credits): First 5 subjects or select 5 subjects from this module.

* Expert Diploma (21 credits): First 7 subjects or select 7 subjects from this module.

* Bachelor's Degree (130 credits): The Admission certificate issued after submission of the application for admission will show the amount of credit transferred and validated from previous education and experience, and the amount of credits required to complete this undergraduate program's major. Additional courses from other modules of this faculty will be assigned in case that the credits displayed on this module are not enough to complete the bachelor's required credits.

* Master's Degree (35 credits): Select from 3 to 9 subjects from this module depending on the amount of credits transferred from previous education and experience. Add 13 credits corresponding to a final project to the selected subjects.

* Ph.D. (Doctor) (45 credits): Select from 3 to 9 subjects from this module depending on the amount of credits transferred from previous education and experience. Add 18 credits corresponding to a final thesis to the selected subjects.

BIU issues an admission certificate after receiving your complete application for admission. This document will show the amount of credits transferred and validated from previous education and experience, and the amount of credits required to complete the degree program's major. BIU can not perform this evaluation without the complete application for admission.

Courses Description (each subject accounts for 3 credits):

Tourism & Leisure Industry

This course is a study of the conceptual and operational aspects of the tourism industry from a variety of perspectives including motivations for travel, social and economic impact, product development, market analysis and future trends. It examines the major subsystems within the visitor industry- travel agencies, airlines, hotels, tour operators, leisure activities, restaurant and entertainment organizations.

Instructor: Susana Sánchez Martín

Tourism & Commercial Recreation

This course deals with the business principles associated with developing and managing tourism-based business and commercial recreation. It includes entrepreneurship, product development, marketing, promotional activities and financial analysis. It also identifies the human and physical resources required to undertake recreational activities.

Instructor: Susana Sánchez Martín

Leisure & Recreation

This course provides a social, cultural and economic examination of the impact tourism, leisure and recreation. It covers issues such as the changes in the quality of life of residents of tourist destinations, the social and cultural impacts of tourism, gender relations and sexuality, crime and international security issues, and the economic and political impacts of the hospitality and tourism industry development.

Instructor: Deric N. Bircham

Tourism Law & Policy

This course studies the legal aspects that relate to the operation of tourism, domestic and international. It also covers the legal environment in which a tourism or a hospitality management organization must function. It examines the numerous issues that a community must consider in establishing a successful tourism industry, such selecting the most appropriate type of tourism for a community, the identification and utilization of necessary resources, and the regulation of tourism.

Instructor: Deric N. Bircham

Tourism Promotion & Marketing

This course examines the innovative and dynamic environment of international tourism marketing. It discusses the nuances of tourism products and services for the development of distinctive marketing approaches and promotional strategies. It reviews the various techniques utilized to conduct tourism research and the analysis and application of their findings in order to formulate effective marketing plans and remain competitive in the international market place.

Instructor: William Martin Olsen

Sustainable Tourism

This course provides a critical examination of the theories and concepts associated with sustainable tourism. It explores the strategies for its implementation and evaluation. It examines the role of the community and the growing importance of alliances in developing and implementing an true sustainable tourism.

Instructor: Susana Sánchez Martín

Tourism Group Dynamics

This course is a theoretical and applied study of the interactions between individuals within groups in recreational, and tourist settings. It uses a variety of approaches to examine group types, formation, motivation, and patterns of behavior as well as conflict resolution, problem solving, leadership and communication.

Instructor: Susana Sánchez Martín

Ecological Tourism

This course examines the principles and practices of an environmentally responsible tourism. It emphasizes the preservation of both the natural and cultural resources of a destination and the simultaneous controlled development that safeguards the resources that attract tourists. The economic viability and growth of this type of tourism is also stressed.

Instructor: Deric N. Bircham

Tourism Risk Management

This program investigates the nature and structure of risk in tourist events and recreation environments. Methods to identify, reduce and manage risks will be addressed at both institutional and operational levels. It examines the legal considerations for tourist events and recreation program delivery.

Instructor: Susana Sánchez Martín

Recreation Resources Management

This course deals with the principles, concepts and theories concerning people's recreational use of cultural and natural settings. It examines cultural and natural resources with their capabilities and limitations, and the laws, policies and institutional arrangements which exist to manage recreation in cultural and natural settings in different countries and environments.

Instructor: Susana Sánchez Martín

Airline & Transportation Systems

Transport is one of the most important factors which has contributed to the international development of tourism. This course examines the different types of transportation systems, their temporal and spatial distribution, and the opportunities and constraints affecting their operations.

Instructor: Susana Sánchez Martín

Travel & Tour Operations

This course deals with the organization and structure of the travel industry. It examines all issues affecting travel and tour operations: the aviation business, tour operators, travel agencies, planning and marketing packaged tours, air fares and tickets, reservation system, and promotional fares.

Instructor: Susana Sánchez Martín

Travel Agency Services

This course explains travel agency and airline operations. It includes industry regulations, codes, geography, tour programs, visa and health requirements, customer service, travel formalities and sales techniques. It also considers different types of customers, their needs and expectations; how to create good customer relations; the selling process, making recommendations and closing the sale.

Instructor: Susana Sánchez Martín

Lodging & Hotel Operations

This course provides an insight of all hospitality functional areas, including reservations, rooms, food and beverage, sales, event management, and accounting. It explores how to make effective managerial, business, and operational decisions based on a thorough understanding of hotel operations, and shows how to improve efficiency while serving guests better.

Instructor: Deric N. Bircham

Tourism Management

This course examines the complexity of tourism industry and the interaction between its various business sectors, tourists, and host destinations. It explains planning and policy making processes for integrated tourism management. It also considers the role of tourist motivation and decision-making, the risk and satisfaction level of the activities offered, and different destinations policies.

Instructor: Susana Sánchez Martín

_________________________________________________________

Professionally recognized and validated degrees.

Accredited (Non USA CHEA). International legalization available.

Non formal and independent education.