Distance degree programs for Adults & Professionals.
Bircham International University - Adult Degree Programs Online.
Doctor Ph.D. Degree - Business & Media
Advertising & Media via distance learning
This Doctor Ph.D. Degree explores the utilization of advertising, integrated marketing communications, and new media in the local, regional, national, and global markets. It covers topics such as: advertising campaigns, ad agencies, copywriting, the impact of new technology, interactive electronic media, audience measurement, corporate positioning, branding, consumer behavior, media sales, and management. Whether you are the head of the publicity program of a major corporation or of a smaller business, this program shows you how to reach targeted media and attract the attention that produces effective results.
Academic Supervisor : Isabel del Rio Villar
More information about this academic supervisor at Bircham University Human Network. More info...
The Doctor Ph.D. Degree online via distance learning offers students the highest level of specialization a discipline can offer. More info...
* 45 to 72 academic credits above a Master's program.
* Average Duration: 24 months.
* Program Structure: 70% textbooks + 30% Thesis.
* Admission is open for adults over 27 years of age.
* Master's degree or international equivalent (5 years of study) is required for admission.
Fees include all: Program of study, textbooks, study guide, evaluation and assessment, diploma, and transcript.
Cost per BIU earned postgraduate credit: 130 Euros (170 US$)
Cost per transferred credit from previous education and/or professional experience if required: 20 Euros (25 US$)
45 ... 72 Academic credits
Tuition Fee :Min. 5.850 Euros (7.650 US$) ... Max. 9.360 Euros (12.240 US$).
"An investment in education always pays the best interest." Benjamin Franklin.
Payment plans are available upon request up to 36 monthly installments. More info...
Faculty of Business & Media via distance learning
Doctor Ph.D. Degree
Advertising & Media via distance learning
45 ... 72 Academic credits required for this distance learning degree program.
+ 39 Academic credits - Advertising & Media Online
+ Other additional subjects
+ 18 Academic credits - Research methodology and final project or thesis.
+ 39 Academic credits: Advertising & Media Online
BIU Earned Credits
Credits earned through the completion of academic work at Bircham International University (Reports, Projects and Thesis).
1 BIU Earned Credit = 1 USA Semester Credit (15 hours of learning) = 2 ECTS Credits (30 hours of study).
Courses list (each subject accounts for 3 academic credits):
You may study any subject as an independent online continuing education course. More info...
Postgraduate level continuing education course.
Previous knowledge in this field of study is required.
601ADV - Media Influence
602ADV - Consumer Behavior
603ADV - Mass Communication
604ADV - Media & Communications
605ADV - Promotional Strategies
606ADV - Mass Media Planning
607ADV - Positioning Strategies
608ADV - Advertising & Public Relations
609ADV - Advertising Campaigns
610ADV - Advertising Media Management
611ADV - Advertising Agency Management
612ADV - Communication Effectiveness
613ADV - Market Research
Bibliography: Advertising & Media via distance learning
The corresponding textbooks are included in the fees. Once the fee has been paid, the books may take between two to five weeks to reach your address. Bircham International University offices may inform you at any time of the status of your books. If the book is in English, the required report must be written in English unless you have requested to write it in other language and have gained Bircham International University authorization. More info...
Click here to access the recommended bibliography.
+ Additional courses may be selected from other modules in the Faculty of Business & Media from Bircham International University if required. This selection must be approved by the Distance Learning University Education Board. For example: Advertising Creativity.
Research work resources and network - Doctor - Advertising & Media:
A's - American Association of Advertising Agencies
ABA - Associação Brasileira de Anunciantes
ABAP - Associação Brasileira de Agências de Publicidade
ABP - Associação Brasileira de Propaganda
ABRACOM - Associação Brasileira das Agências de Comunicação
ADASOC - Advertising Association
AEACP - Asociación Española de Agencias de Comunicación Publicitaria
AIMC - Asociación para la Investigación de Medios de Comunicación
ALAP - Asociación Latinoamericana de Agencias de Publicidad
AM - Asociación de Agencias de Medios
AMCEA - Advertising Media Credit Executives Association
ANEIMO - Asociación Nacional de Empresas de Investigación de Mercados y Opinión Pública
APA - Advertising Producers Association
APP - Associação dos Profissionais de Propaganda
FEDE - Federación de Empresas de Publicidad y Comunicación
IAA - International Advertising Association
IAB - Interactive Advertising Bureau
IPA - Institute of Practitioners in Advertising
ISBA - Incorporated Society of British Advertisers
UDECAM - Union des Entreprises de Conseil et Achats Médias
WFA - World Federation of Advertisers
WFANET - World Federation of Advertisers
Joining the proper association is the best way to become an updated professional. Bircham International University graduates may join many professional associations. Membership requirements for each association may vary depending on the degree program, specialization and graduate resume en each occasion. BIU can not guarantee membership in all instances. BIU does not intermediate in these procedures. Bircham International University provides a list of available memberships and professional references from each faculty where some BIU graduates may belong. Contact directly the ones you select. More info...
+ 18 Academic credits (Research methodology and final project or thesis. More info...).
Admission requirements: Doctor - Advertising & Media
Bircham International University distance learning degree admission requirements differ depending upon the Faculty and the major of study. There is no discrimination with respect to race, color, sex, beliefs and/or religion. A minimum of 30% of the total number of credits required by any adult degree program syllabus has to be transferred from previous education and/or validated from professional experience in order to gain admission. A maximum of 20% of the total number of credits required by the distance learning degree program can be transferred from professional and life experience. More info...
Click to Download... Application for Admission
Learning outcomes: Doctor - Advertising & Media
The following learning outcomes are compatible with the European Qualifications Framework (EQF) for lifelong learning and continuing education. The EQF directives facilitate acceptance of this course credits by many higher education institution. These learning outcomes are achieved after completion of this course with a passing grade. Better grades will demonstrate higher analysis, evaluation and critical thinking skills. More info...
EQF LEVEL 6. Advanced knowledge and critical understanding.
Outcome resulting from course content assessment and its applicability to problem solving.
The student's ability to combine the different parts of the text and to form a new coherent and harmonic final report will determine the critical understanding of the subject and an advanced knowledge of Advertising & Media. The student written report style, content, and structure play an important role in the assessment and applicability of the knowledge about Advertising & Media to different Business & Media decision making scenarios and problem-solving. More info...
EQF LEVEL 7. Advanced knowledge and critical thinking.
Outcome resulting from written critical thinking and its applicability to problem solving.
The student will contrast and evaluate the learned material with his/her own knowledge and experience to express an opinion about Advertising & Media, to consider the practical application of the key concepts, and to argue the conclusions along the written report. Personal judgments and opinion should be based on sound criteria and must be clearly discussed. More info...
BIU adapts each Distance Learning Higher Education degree program to the needs of each student. More info...
Doctor Ph.D. Degree - Business & Media
Advertising & Media Online
Recognition - Distance degree programs - More info...
Accreditation - Distance Learning University - More info...
Degree Legalization - Graduate Services - More info...
Acceptance of these Distance Learning Higher Education academic credits is always the prerogative of the receiving institution or employer. Recognition criteria differ depending on each educational institution, or company policy, or country legal framework.
Doctor Ph.D. Degree - Advertising & Media