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Distance degree programs for Adults & Professionals.

Bircham International University - Adult Degree Programs Online.


Doctor Ph.D. Degree - Business & Media

Marketing & Communication via distance learning


This Doctor Ph.D. Degree emphasizes recent and innovative marketing strategies and concepts, which help us keep in touch with customers. It focuses on the key issues facing companies today, including methods to surpass competitors, anticipate future trends, improve advertising and sales, build customer loyalty, and benefit from the internet market. It updates on the latest negotiation skills for salespeople; current marketing strategies; innovative approaches to qualitative research that deepen customer appreciation; and currently ardent topics such as cohort, direct, and internet marketing, etc...


Academic Supervisor : Maria Smetanina
More information about this academic supervisor at Bircham University Human Network. More info...


The Doctor Ph.D. Degree online via distance learning offers students the highest level of specialization a discipline can offer. More info...

* 45 to 72 academic credits above a Master's program.
* Average Duration: 24 months.
* Program Structure: 70% textbooks + 30% Thesis.
* Admission is open for adults over 27 years of age.
* Master's degree or international equivalent (5 years of study) is required for admission.


Fees include all: Program of study, textbooks, study guide, evaluation and assessment, diploma, and transcript.
Cost per BIU earned postgraduate credit: 130 Euros (170 US$)
Cost per transferred credit from previous education and/or professional experience if required: 20 Euros (25 US$)


45 ... 72 Academic credits
Tuition Fee :Min. 5.850 Euros (7.650 US$) ... Max. 9.360 Euros (12.240 US$).


"No matter what technology supports the education process, learning occurs only as a result of the active processing by our biological brain." William Martin, BIUCEO.

Payment plans are available upon request up to 36 monthly installments. More info...



Faculty of Business & Media via distance learning


Faculty of Business & Media



Doctor Ph.D. Degree

Marketing & Communication via distance learning


45 ... 72 Academic credits required for this distance learning degree program.


+ 51 Academic credits - Marketing & Communication Online
+ Other additional subjects
+ 18 Academic credits - Research methodology and final project or thesis.



+ 51 Academic credits: Marketing & Communication Online


BIU Earned Credits
Credits earned through the completion of academic work at Bircham International University (Reports, Projects and Thesis).


1 BIU Earned Credit = 1 USA Semester Credit (15 hours of learning) = 2 ECTS Credits (30 hours of study).

Courses list (each subject accounts for 3 academic credits):

You may study any subject as an independent online continuing education course. More info...


Postgraduate level continuing education course.
Previous knowledge in this field of study is required.


601MKT - Marketing & Communication
602MKT - Mass Communication
603MKT - Media & Communications
604MKT - Product & Price Management
605MKT - Sales Force Management
606MKT - Customer Relations Management
607MKT - Promotional Strategies
608MKT - Positioning Strategies
609MKT - Database & Direct Marketing
610MKT - Retailing & Channels of Distribution
611MKT - Measuring Customer Satisfaction
612MKT - Marketing Planning
613MKT - Advertising & Public Relations
614MKT - Advertising Campaigns
615MKT - Strategic Marketing Management
616MKT - Communication Effectiveness
617MKT - Market Research
More info...


Bibliography: Marketing & Communication via distance learning
The corresponding textbooks are included in the fees. Once the fee has been paid, the books may take between two to five weeks to reach your address. Bircham International University offices may inform you at any time of the status of your books. If the book is in English, the required report must be written in English unless you have requested to write it in other language and have gained Bircham International University authorization. More info...
Click here to access the recommended bibliography.



+ Additional courses may be selected from other modules in the Faculty of Business & Media from Bircham International University if required. This selection must be approved by the Distance Learning University Education Board. For example: Advertising & Media.


Research work resources and network - Doctor - Marketing & Communication:


AACC - Association des Agences Conseils en Communication
ABEMD - Associação Brasileira de Marketing de Dados
ABRACOM - Associação Brasileira das Agências de Comunicação
ACA - American Communication Association
ADETEM - Association Nationale des Professionnels du Marketing
AEDEMO - Asociación Española de Estudios de Mercado, Marketing y Opinión
AFM - Association Française du Marketing
AICM - Asociación Iberoamericana de Comunicación y Marketing
AIM - Asociación Iberoamericana de Marketing
AIMC - Asociación para la Investigación de Medios de Comunicación
ALM - Asociación Latinoamericana de Marketing
AM - Asociación de Agencias de Medios
AMA - American Marketing Association
AMCP - Association of Marketing and Communication Professionals
AME - Asociación de Marketing de España
AMEC - International Association for the Measurement and Evaluation of Communication
AMM - Association Marocaine du Marketing
AMMC - Association Marocaine du Marketing et de la Communication
AMPRO - Associação de Marketing Promocional
ANEIMO - Asociación Nacional de Empresas de Investigación de Mercados y Opinión Pública
APCM - Association des Professionnels de la Communication et du Marketing
ASIBEAM - Asociación Iberoamericana de Economía, Administración y Marketing
BMA - Business Marketing Association
CMA - Communications Marketing Association
DIRCOM - Asociación de Directivos de Comunicación
DMA - Data & Marketing Association
FEDE - Federación de Empresas de Publicidad y Comunicación
FEDMA - Federation of European Data and Marketing
FEDMA - Federation of European Direct and Interactive Marketing
GRMA - Global Retail Marketing Association
IAMCR - International Association for Media and Communication Research
ICA - International Communication Association
MAA - Marketing Agencies Association
MARKCOM - Association des Agences en Marketing et Communication
MKT - Asociación de Marketing de España
MS - Marketing Society
SMPS - Society for Marketing Professional Services
UDECAM - Union des Entreprises de Conseil et Achats Médias
UFMD - Union Française du Marketing Direct & Digital
WFANET - World Federation of Advertisers
More info...


Joining the proper association is the best way to become an updated professional. Bircham International University graduates may join many professional associations. Membership requirements for each association may vary depending on the degree program, specialization and graduate resume en each occasion. BIU can not guarantee membership in all instances. BIU does not intermediate in these procedures. Bircham International University provides a list of available memberships and professional references from each faculty where some BIU graduates may belong. Contact directly the ones you select. More info...



+ 18 Academic credits (Research methodology and final project or thesis. More info...).



Admission requirements: Doctor - Marketing & Communication

Bircham International University distance learning degree admission requirements differ depending upon the Faculty and the major of study. There is no discrimination with respect to race, color, sex, beliefs and/or religion. A minimum of 30% of the total number of credits required by any adult degree program syllabus has to be transferred from previous education and/or validated from professional experience in order to gain admission. A maximum of 20% of the total number of credits required by the distance learning degree program can be transferred from professional and life experience. More info...


Click to Download... Application for Admission



Learning outcomes: Doctor - Marketing & Communication


The following learning outcomes are compatible with the European Qualifications Framework (EQF) for lifelong learning and continuing education. The EQF directives facilitate acceptance of this course credits by many higher education institution. These learning outcomes are achieved after completion of this course with a passing grade. Better grades will demonstrate higher analysis, evaluation and critical thinking skills. More info...


EQF LEVEL 6. Advanced knowledge and critical understanding.
Outcome resulting from course content assessment and its applicability to problem solving.

The student's ability to combine the different parts of the text and to form a new coherent and harmonic final report will determine the critical understanding of the subject and an advanced knowledge of Marketing & Communication. The student written report style, content, and structure play an important role in the assessment and applicability of the knowledge about Marketing & Communication to different Business & Media decision making scenarios and problem-solving. More info...


EQF LEVEL 7. Advanced knowledge and critical thinking.
Outcome resulting from written critical thinking and its applicability to problem solving.

The student will contrast and evaluate the learned material with his/her own knowledge and experience to express an opinion about Marketing & Communication, to consider the practical application of the key concepts, and to argue the conclusions along the written report. Personal judgments and opinion should be based on sound criteria and must be clearly discussed. More info...



BIU adapts each Distance Learning Higher Education degree program to the needs of each student. More info...



Doctor Ph.D. Degree - Business & Media

Marketing & Communication Online


Recognition - Distance degree programs - More info...
Accreditation - Distance Learning University - More info...
Degree Legalization - Graduate Services - More info...

Acceptance of these Distance Learning Higher Education academic credits is always the prerogative of the receiving institution or employer. Recognition criteria differ depending on each educational institution, or company policy, or country legal framework.



Doctor Ph.D. Degree - Marketing & Communication


Doctor Ph.D. Degree Online via distance learning


Graduates' Testimony, Opinion & Review
Graduates' Testimony, Opinion & Review
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