Distance degree programs for Adults & Professionals.
Bircham International University - Adult Degree Programs Online.
Bachelor's Degree - Business & Media
Advertising & Media via distance learning
This Bachelor's Degree explores the utilization of advertising, integrated marketing communications, and new media in the local, regional, national, and global markets. It covers topics such as: advertising campaigns, ad agencies, copywriting, the impact of new technology, interactive electronic media, audience measurement, corporate positioning, branding, consumer behavior, media sales, and management. Whether you are the head of the publicity program of a major corporation or of a smaller business, this program shows you how to reach targeted media and attract the attention that produces effective results.
A Bachelor's Degree online via distance learning is the equivalent of a four years college degree. More info...
* 130 credits above a Secondary School.
* Duration ranges from 1 to 3 years.
* Program Structure: 100% based on textbooks.
* Admission is open for adults over 23 years of age.
* General education minimum requirements: 40 credits. A minimum transfer of 40 credits from previous education should be accounted as an equivalent of general education credits towards the Bachelor's Degree online via distance learning.
Fees include all: Program of study, textbooks, study guide, evaluation and assessment, diploma, and transcript.
Cost per BIU earned undergraduate credit: 70 Euros (90 US$)
Cost per transferred credit from previous education and/or professional experience if required: 20 Euros (25 US$)
130 Academic credits
Tuition Fee :Min. 3.510 Euros (4.420 US$) ... Max. 6.800 Euros (8.700 US$).
"Sometimes a big change in life is the result of decisions that seem insignificant when we take them." William Martin, BIU CEO.
Payment plans are available upon request up to 36 monthly installments. More info...
Advertising & Media via distance learning
130 Academic credits required for this distance learning degree program.
+ 40 credits in General Education (may be transferred from previous education and professional experience)
+ 57 Academic credits - Advertising & Media Online
+ Other additional subjects
+ 40 credits in General Education (may be transferred from previous education and professional experience) More info...
TRANS - Credits transferred from previous education
Bircham International University recognizes and transfers academic credits earned at other educational institutions.
CFLEX - Credits validated from professional experience
Bircham International University may recognize knowledge and skills from work and life experiences.
+ 57 Academic credits: Advertising & Media Online
BIU Earned Credits
Credits earned through the completion of academic work at Bircham International University (Reports, Projects and Thesis).
1 BIU Earned Credit = 1 USA Semester Credit (15 hours of learning) = 2 ECTS Credits (30 hours of study).
Courses list (each subject accounts for 3 academic credits):
You may study any subject as an independent online continuing education course. More info...
General college level continuing education course. No pre-requisites.
201ADV - The Communication Process
202ADV - Media Influence
203ADV - Consumer Behavior
204ADV - Mass Communication
205ADV - Media & Communications
206ADV - Copy, Layout & Design
207ADV - Promotional Strategies
208ADV - Mass Media Planning
311ADV - Positioning Strategies
312ADV - Advertising & Public Relations
313ADV - Creativity
314ADV - Art Direction
315ADV - Advertising Campaigns
316ADV - Advertising Creativity
317ADV - Advertising Media Management
318ADV - Advertising Agency Management
421ADV - Communication Effectiveness
422ADV - Market Research
423ADV - Creative Arts
Bibliography: Advertising & Media via distance learning
The corresponding textbooks are included in the fees. Once the fee has been paid, the books may take between two to five weeks to reach your address. Bircham International University offices may inform you at any time of the status of your books. If the book is in English, the required report must be written in English unless you have requested to write it in other language and have gained Bircham International University authorization. More info...
Click here to access the recommended bibliography.
+ Additional courses may be selected from other modules in the Faculty of Business & Media from Bircham International University if required. This selection must be approved by the Distance Learning University Education Board.
Other additional subjects - For example:
Business Protocol & Etiquette
Customer Relations Management
Database & Direct Marketing
Human Communication Theory
Marketing & Communication
Measuring Customer Satisfaction
Product & Price Management
Retailing & Channels of Distribution
Sales Force Management
Search Engine Marketing
Social Community Management
Tourism Promotion & Marketing
Written Business Communication
Admission requirements: Bachelor's - Advertising & Media
Bircham International University distance learning degree admission requirements differ depending upon the Faculty and the major of study. There is no discrimination with respect to race, color, sex, beliefs and/or religion. A minimum of 30% of the total number of credits required by any adult degree program syllabus has to be transferred from previous education and/or validated from professional experience in order to gain admission. A maximum of 20% of the total number of credits required by the distance learning degree program can be transferred from professional and life experience. More info...
Click to Download... Application for Admission
About learning: “Studying has always been my passion. When enrolling at BIU, I was worried not to go in-depth in my studies... I have to admit now, that I was fascinated with the degree program I pursued. It was highly concise but, at the same time, gave me access to invaluable research material”. More info...
Learning outcomes: Bachelor's - Advertising & Media
The following learning outcomes are compatible with the European Qualifications Framework (EQF) for lifelong learning and continuing education. The EQF directives facilitate acceptance of this course credits by many higher education institution. These learning outcomes are achieved after completion of this course with a passing grade. Better grades will demonstrate higher analysis, evaluation and critical thinking skills. More info...
EQF LEVEL 4. Specialized knowledge and comprehension.
Outcome resulting from comprehensive reading and classification of the main concepts of the book.
After a comprehensive reading of the course suggested textbook, the student will explain the interrelationships, hierarchy, and overall meaning of Advertising & Media key concepts. The selected concepts will then become the skeleton for the development of the required written report. Several reviews and adjustments of the course contents will be necessary to meet the 20 to 35 pages report length limits and demonstrate a solid and specialized knowledge about Advertising & Media. More info...
EQF LEVEL 5. Applicable knowledge and problem resolution.
Outcome resulting from course content analysis and practical applications included in the report.
The student is required to illustrate the contents with examples of practical application or case studies to analyze the effect and potential results of the application of the knowledge about Advertising & Media. This process also involves the transformation of the information learned: graphic and numeric data into verbal and vice versa; as well as interpreting, explaining, and summarizing the main ideas of Advertising & Media and their applicability in the professional field of Business & Media. More info...
Bachelor's Degree - Business & Media
Advertising & Media Online
Recognition - Distance degree programs - More info...
Accreditation - Distance Learning University - More info...
Degree Legalization - Graduate Services - More info...
Acceptance of these Distance Learning Higher Education academic credits is always the prerogative of the receiving institution or employer. Recognition criteria differ depending on each educational institution, or company policy, or country legal framework.
Bachelor's Degree - Advertising & Media