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Faculty of Business & Media

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Bircham International University

You may enroll at Bircham International University from anywhere in the world and at any time in the year and earn a distance learning degree choosing from over 200 majors of study and with complete compatibility with your professional career.

 

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Faculty of Business & Media

 

Faculty of Business & Media

 

 

Public Relations via distance learning

Specialist - Expert Diploma - Public Relations Online via distance learning
Bachelor's Degree - Public Relations Online via distance learning
Master's Degree - Public Relations Online via distance learning
Doctor Ph.D. Degree - Public Relations Online via distance learning

 

This program outlines the various types, practices, and principles of public relations. It explains methods to confront problems and exploit opportunities, address different audiences (employees, communities, investors, consumers, and media), discuss campaign issues and debates, and manage crisis. It also offers an effective and highly accessible combination of theory and case studies and provides guidelines, checklists, and "how-to" advice. It utilizes real-life examples from actions' implementation and public relations' strategies to illustrate the real-world application of public relations.

 

Academic Supervisor : Fernando Fernández Sánchez
More information about this academic supervisor at Bircham University Human Network. More info...

 

Courses list (each subject accounts for 3 academic credits):
1 BIU Earned Credit = 1 USA Semester Credit (15 hours of learning) = 1 ECTS Credit (30 hours of study).

 

The Communication Process
Media Influence
Mass Communications
Human Communication Theory
Interpersonal Communication
Organizational Communication
Advertising & Public Relations
Cross Cultural Social Perspectives
Global Political Economy
Public Speaking
Public Relations
Business Protocol & Etiquette
Special Events Management
Public Relations Campaigns
International Protocol & Etiquette
Institutional Relations
CSR Corporate Social Responsibility

 

 

Public Relations via distance learning

 

This module is applicable to Specialist, Expert, Bachelor's, Master's & Ph.D. (Doctor) Degree Programs. This academic program is designed at the postgraduate level (Master’s or Doctoral). This module may also be adapted to complete the course requirements of Specialist, Expert Diploma or Bachelor’s Degree. A further option is the enrollment into each of the courses listed within this specialization module. This module may be combined or completed with other modules from this faculty. More info...

 

Specialist - Expert Diploma - Public Relations - Online via distance learning
Tuition Fee : 1.050 Euros (1.350 US$) ... 1.470 Euros (1.890 US$).
Specialist - Expert Diploma Online via distance learning : 15 ... 21 Academic credits required for this distance learning degree program.
Composition: Public Relations via distance learning = 39 Academic credits - Select 5 courses for the online diploma of Specialist or 7 courses for the Expert Diploma from the total of courses from this specialization module.

 

Bachelor's Degree - Public Relations - Online via distance learning
Tuition Fee : Min. 3.510 Euros (4.420 US$) ... Max. 6.800 Euros (8.700 US$).
Bachelor's Degree Online via distance learning : 130 Academic credits required for this distance learning degree program.
Composition: Public Relations via distance learning = 39 Academic credits + 60 credits in General Education (may be transferred from previous education and professional experience) + Additional courses may be selected from other modules in the Faculty of Business & Media from Bircham International University if required. This selection must be approved by the Distance Learning University Education Board.

 

Master's Degree - Public Relations - Online via distance learning
Tuition Fee : Min. 4.680 Euros (6.120 US$) ... Max. 7.020 Euros (9.180 US$).
Master's Degree Online via distance learning : 36 ... 54 Academic credits required for this distance learning degree program.
Composition: Public Relations via distance learning = 39 Academic credits + 13 Academic credits > Research methodology and final project or thesis.

 

Doctor Ph.D. Degree - Public Relations - Online via distance learning
Tuition Fee : Min. 5.850 Euros (7.650 US$) ... Max. 9.360 Euros (12.240 US$).
Doctor Ph.D. Degree Online via distance learning : 45 ... 72 Academic credits required for this distance learning degree program.
Composition: Public Relations via distance learning = 39 Academic credits + 18 Academic credits > Research methodology and final project or thesis.

 

Payment plans are available upon request up to 24 monthly installments.

 

 

BIU adapts each distance learning higher education degree program to the needs of each student.

More info...

 

METHOD OF INSTRUCTION: Distance Learning Higher Education

 

This distance learning education program is completed by a traditional correspondence instruction method. Once you sign up for the course, Bircham International University will send you (to your mailing address) the suggested textbooks. After reading the book, you will be asked to write a 20 to 35 pages report that reflect your understanding of the book. This report is equivalent to the exam and can be submitted by email or mail. Bircham International University will evaluate your written work. If passed, BIU will issue the corresponding diploma. For more instructions about BIU pedagogy, tutoring, and evaluation, please read our distance learning education study guide. More info...

 

Students enrolling into this distance education program should be aware that:
1. Location: Bircham International University needs a functional geographical location to ship the book and materials for successful completion of this program of study.
2. Communication: Email, courier, phone are key communication instruments with Bircham University that play an important role in the progress and support of this program of study.
3. Capacity: Any impediment, physical or psychological, to read a book and write a report must be communicated to Bircham International University prior to enrollment into this distance learning program.
4. Technology: No specific technology is required to complete this distance education program.
5. Language: Book reading and report writing in other language than English must be requested (and approved by BIU) prior to enrollment in any distance learning program.
6. Discrimination: There is no discrimination with respect to race, color, gender, beliefs or religion.
7. Age: Check the admission requirements for each distance education degree program. More info...

 

All information related to the distance learning degree programs is in English, although you may, upon request and approval, submit the required assignments in other languages.

 

Duration - Public Relations Online via distance learning

For a program of 21 credits, the estimated time for completion is 21 weeks. For 45 credits, the estimated time for completion will be 45 weeks, and so on. Calculations are approximate. The length of each distance learning degree program is calculated based on an average of 15 hours of learning per week. It also depends on the number of validated credits from previous knowledge and the level of commitment to the studies.

 

 

Public Relations via distance learning

Courses list (each subject accounts for 3 academic credits):


1 BIU Earned Credit = 1 USA Semester Credit (15 hours of learning) = 1 ECTS Credit (30 hours of study).
This course is suitable for company training. More info...

 

The Communication Process
This course introduces the processes that govern message delivery and reception. It covers intrapersonal and interpersonal communication, non-verbal communication, language and verbal interaction, group communication, and conflict management. It considers the impact of context, situation, perception, culture, medium, and message on communication.
Academic Supervisor : Eduardo Cano Camarero

Media Influence
This course describes and evaluates various strategies that attempt to explain individuals' and groups' reaction to media. It explores the theories of media influence and public attitude change. It explains what it means (politically, economically, culturally, and morally) to live in a culture in which a major portion of information comes to the citizen through multiple channels of mass communication.
Academic Supervisor : Eduardo Cano Camarero

Mass Communications
This course examines the historical and contemporary theories of mass media and communication. It addresses the nature, functions, and responsibilities of the mass communication industries in a global environment and emphasizes on media's roles in society. It also explores mass media organizations policies, legal, ethical, and censorship concerns.
Academic Supervisor : Fernando Fernández Sánchez

Human Communication Theory
This course explores contemporary theories of human communication, with emphasis on the internal and external communication processes in business and other professional organizations. It surveys the theory, techniques, practices, goals, and the social environment in which human communication exists.
Academic Supervisor : Eduardo Cano Camarero

Interpersonal Communication
This course deals with the spontaneous human interaction in face-to-face situations. It gives special attention to perception, language, and attitudes in small groups; leadership and participation in groups, committees, conferences, and public discussions; and logical and psychological aspects of group processes. It analyzes how to improve communication climates and manage interpersonal conflicts.
Academic Supervisor : Shelley-Ann Meihuizen

Organizational Communication
This course examines communication processes in organizations. It analyzes oral and written communication, intercultural communication, interviewing techniques, negotiating skills, conflict management, and technologically mediated communication. Other issues covered include organizational culture, diversity, power, leadership, ethics, and international communication.
Academic Supervisor : Fernando Fernández Sánchez

Advertising & Public Relations
This course examines the theory and practice of advertising and public relations and their functions within the marketing strategy. It provides a detailed examination of the communicative process, and describes the tools used in effective communication to solve, implement, and evaluate communication problems with the aid of advertising and public relations. It explains the role of advertising and public relations in integrated marketing communications, in consumer behavior, and in media and creative planning.
Academic Supervisor : Lorena Cano Camarero

Cross Cultural Social Perspectives
This course studies the similarities and differences of cultures. It teaches students the skills of communication, negotiation, and managing cultural differences. It provides a cross cultural social perspective to deal effectively with individuals from varied cultures in different situations.
Academic Supervisor : Catherine Wanjiru Gachutha

Global Political Economy
This course surveys the principles and concepts of international political economy. It examines the Western system and the relationships influencing Western trade; the North South system; the East West system with emphasis on trading policies; as well as the new global economic order, its role, and its consequences in international political economy.
Academic Supervisor : Mª Teresa Martinho Almagro

Public Speaking
This course teaches public speaking abilities and speech strategies. It provides an understanding of rhetorical theory and its application in a variety of speech situations. It addresses speech preparation and delivery, audience analysis, listening skills, critiquing, and speaker anxiety.
Academic Supervisor : Ruben Alberto Gavalda

Public Relations
This course explores the theory and practice of public relations within the realm of marketing and integrated communication strategies. It carefully examines communicative processes while stressing on the role of effective communication in solving, implementing, and evaluating communication problems with the aid of public relations.
Academic Supervisor : Fernando Fernández Sánchez

Business Protocol & Etiquette
This course explains how to handle any situation with control and diplomacy; from introductions and greetings to office behavior. Handling every situation with confidence and control is the best competitive edge. It shows how to conduct successful meetings by establishing protocols that apply to virtually any situation. Well-run meetings provide valuable opportunities to share experiences, information, and knowledge.
Academic Supervisor : Ruben Alberto Gavalda

Special Events Management
From a royal wedding to the Summer Olympics, from a state fair to a sales conference; every special event requires attention to the same key areas: planning, scheduling, organization, marketing, and legal issues. This course focuses on the key issues necessary to produce outstanding events that meet and exceed both client and guest expectations.
Academic Supervisor : Ruben Alberto Gavalda

Public Relations Campaigns
This course shows how to use the techniques of public relations to create comprehensive campaigns for actual clients based on the analysis of current and historical case studies. It investigates the trends of the most effective public relations practice, with an emphasis on key issues facing the profession. It describes public relations tools and activities utilized to gain public interest and support.
Academic Supervisor : Fernando Fernández Sánchez

International Protocol & Etiquette
This course shows how to understand international protocol and respect cultural differences. In the global marketplace, knowing how to receive, interact with, and entertain international guests and business associates are critical success factors. Mistakes in protocol and etiquette can even ruin many situations or business.
Academic Supervisor : Ruben Alberto Gavalda

Institutional Relations
This course examines the inter-disciplinary and complex implications of Institutional Relations in order to map, synthesize and assess key perspectives on cooperation and rivalry between regional and global scale organizations. It shows how protocol, event management, and public relations, with a solid legal background, may promote and achieve effective results in public and business affairs. It considers its interaction and effects across major policy areas, such as security, diversity, policy, economy, development and global change.
Academic Supervisor : Fernando Fernández Sánchez

CSR Corporate Social Responsibility
This course of Corporate Social Responsibility, CSR, reviews the ethical responsibility of enterprises, and the impact of their activity and products on society. CSR has proven to become an efficient public and institutional relations tool. It demonstrates that corporation are not only engaged in making money through the sales of their products and services, but do also care to impact positively their communities. CSR deals with charitable projects, community development, public affairs, sustainability and business ethics.
Academic Supervisor : Fernando Fernández Sánchez

 

Admission - Public Relations Online via distance learning

CLICK TO DOWNLOAD... Application for Admission

 

For official admission status at Bircham International University distance learning higher education degree programs, you need to send in a filled out, dated and signed official Application for Admission. You may download this application form from our website or request it by email or mail. Please send this application and enclosed documents to the corresponding BIU Office. You may also submit this application and attached documents by email in PDF Format.

Allow ten business days for processing.

ALL applicants must:
* Fill out the application for admission;
* Submit one ID-sized photo; and
* Date and sign the application.

ALL Bachelor's, Master's and Doctorate applicants also must:
* Attach biodata in the form of a Curriculum Vitae (Resume);
* Submit Registration Fee of 200 €uros or 250 US$ (contact BIU Office for payment details);
* Include copies of diplomas, transcripts, relevant documents; and
* Include any additional program proposal, scholarship request, etc. (optional).

 

Bircham International University issues an admission certificate after receiving your complete application for admission. This document will show the amount of credits transferred and validated from previous education and experience, and the amount of credits required to complete the distance learning degree program's major. Bircham University can not perform this evaluation without the complete application for admission.

 

BIU OFFICES - Contact ...
If you have any further questions, please let us know. :)

 

Study from anywhere in the world and at any time in the year.

More info...

 

 

Recognition - Public Relations Online via distance learning

Recognition - More info...
Accreditation (Non USA - CHEA) - More info...
International legalization - More info...
ECTS Credits - More info...

Non formal and independent education leading to degrees not formally recognized by a Ministry of Education.
Acceptance of these distance learning higher education academic credits is always the prerogative of the receiving institution or employer. Recognition criteria differ depending on each educational institution or company policy and country legal framework.

 

 

Recommended Professional References

Public Relations Online via distance learning

 

Bircham International University graduates may join many professional associations. Membership requirements for each association may vary depending on the degree program, specialization and graduate resume on each occasion. BIU can not guarantee membership in all instances. BIU does not intermediate in these procedures. Bircham International University provides this list of recommended memberships and professional references because we consider that joining the proper association(s) is the best way to become an updated professional. Contact directly the ones you select.

 

ABRAPCORP - Associação Brasileira de Pesquisadores de Comunicação Organizacional e de Relações Públicas

ABRP - Associação Brasileira de Relações Públicas

ADECEC - Asociación de Empresas Consultoras en Relaciones Públicas y Comunicación

AIRP - Asociación de Investigadores en Relaciones Públicas

AMEC - International Association for the Measurement and Evaluation of Communication

ANEIMO. Asociación Nacional de Empresas de Investigación de Mercados y Opinión Pública

APPC - Association of Professional Political Consultants

CIPR - Chartered Institute of Public Relations

CRP - Conseil en Relations Publics

GAPRCM - Global Alliance for Public Relations & Communication Management

HPRA - Hispanic Public Relations Association

IASB - International Association of Speakers Bureaus

IMC - Issue Management Council

IPRA - International Public Relations Association

NAGC - National Association of Government Communicators

NBPRS - National Black Public Relations Society

OAWPR - Organization of American Women in Public Relations

PRCA - Public Relations & Communications Association

PRSA - Public Relations Society of America

WGR - Women in Government Relations

WOMMA - Word of Mouth Marketing Association

 

 

BIU OFFICES - Contact ...
If you have any further questions, please let us know. :)

 

Public Relations via distance learning

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