Distance degree programs for Adults & Professionals.
Bircham International University - Adult Degree Programs Online.
Master's Degree - Business & Media
Marketing & Communication via distance learning
This Master's Degree examines the concepts and techniques involved in the planning, pricing, promoting, and distribution of goods and services. It provides an analysis of marketing opportunities and threats, researching and selecting target markets, developing and comparing marketing strategies, and consumer marketing versus business-to-business marketing. It deals with the communication process related to marketing problems and the promotional mix. It is specifically applied to the areas of advertising, consumer and trade sales promotion, publicity, public relations and sponsorships, personal selling, and sales management.
Academic Supervisor : Maria Smetanina
More information about this academic supervisor at Bircham University Human Network. More info...
The Master's Degree online via distance learning provides students with specialized training. Students acquire practical knowledge and specific skills in courses related directly to the student's concentration. More info...
* 36 to 54 academic credits above a Bachelor's program.
* Duration ranges from 9 to 12 months.
* Program Structure: 70% textbooks + 30% project.
* Admission is open for adults over 25 years of age.
* Bachelor's degree or international equivalent (3 to 4 years of study) is required for admission.
Fees include all: Program of study, textbooks, study guide, evaluation and assessment, diploma, and transcript.
Cost per BIU earned postgraduate credit: 130 Euros (170 US$)
Cost per transferred credit from previous education and/or professional experience if required: 20 Euros (25 US$)
36 ... 54 Academic credits
Tuition Fee :Min. 4.680 Euros (6.120 US$) ... Max. 7.020 Euros (9.180 US$).
"The journey of a thousand miles begins with one step." Lao Tzu.
Payment plans are available upon request up to 36 monthly installments. More info...
Faculty of Business & Media via distance learning
Marketing & Communication via distance learning
36 ... 54 Academic credits required for this distance learning degree program.
+ 51 Academic credits - Marketing & Communication Online
+ Other additional subjects
+ 13 Academic credits - Research methodology and final project or thesis.
+ 51 Academic credits: Marketing & Communication Online
BIU Earned Credits
Credits earned through the completion of academic work at Bircham International University (Reports, Projects and Thesis).
1 BIU Earned Credit = 1 USA Semester Credit (15 hours of learning) = 2 ECTS Credits (30 hours of study).
Courses list (each subject accounts for 3 academic credits):
You may study any subject as an independent online continuing education course. More info...
University graduate level continuing education course.
Background in this field of study is recommended.
501MKT - Marketing & Communication
502MKT - Mass Communication
503MKT - Media & Communications
504MKT - Product & Price Management
505MKT - Sales Force Management
506MKT - Customer Relations Management
507MKT - Promotional Strategies
508MKT - Positioning Strategies
509MKT - Database & Direct Marketing
510MKT - Retailing & Channels of Distribution
511MKT - Measuring Customer Satisfaction
512MKT - Marketing Planning
513MKT - Advertising & Public Relations
514MKT - Advertising Campaigns
515MKT - Strategic Marketing Management
516MKT - Communication Effectiveness
517MKT - Market Research
Bibliography: Marketing & Communication via distance learning
The corresponding textbooks are included in the fees. Once the fee has been paid, the books may take between two to five weeks to reach your address. Bircham International University offices may inform you at any time of the status of your books. If the book is in English, the required report must be written in English unless you have requested to write it in other language and have gained Bircham International University authorization. More info...
Click here to access the recommended bibliography.
+ Additional courses may be selected from other modules in the Faculty of Business & Media from Bircham International University if required. This selection must be approved by the Distance Learning University Education Board. For example: Advertising & Media - Advertising Creativity - CSR Corporate Social Responsibility - Influencer Marketing - Institutional Relations - Mass Communication Management - Online Marketing - Public Relations - Sales & Product Management - Social Community Management - Social Media Management - Special Events Management .
Other additional subjects - For example:
Advertising Agency Management
Advertising Media Management
CSR Corporate Social Responsibility
Hospitality Sales & Marketing
International Protocol & Etiquette
Public Relations Campaigns
Sales & Product Management
Social Media Management
Special Events Management
Strategic Marketing Management
+ 13 Academic credits (Research methodology and final project or thesis. More info...).
Admission requirements: Master's - Marketing & Communication
Bircham International University distance learning degree admission requirements differ depending upon the Faculty and the major of study. There is no discrimination with respect to race, color, sex, beliefs and/or religion. A minimum of 30% of the total number of credits required by any adult degree program syllabus has to be transferred from previous education and/or validated from professional experience in order to gain admission. A maximum of 20% of the total number of credits required by the distance learning degree program can be transferred from professional and life experience. More info...
Click to Download... Application for Admission
About trust: “At first, I was skeptical; I couldn’t believe that a university would help me earn a legitimate degree with such flexibility. The educational program at BIU proved to be incredible. Undoubtedly, it is the future of education”. More info...
Learning outcomes: Master's - Marketing & Communication
The following learning outcomes are compatible with the European Qualifications Framework (EQF) for lifelong learning and continuing education. The EQF directives facilitate acceptance of this course credits by many higher education institution. These learning outcomes are achieved after completion of this course with a passing grade. Better grades will demonstrate higher analysis, evaluation and critical thinking skills. More info...
EQF LEVEL 5. Applicable knowledge and problem resolution.
Outcome resulting from course content analysis and practical applications included in the report.
The student will discuss in writing the interrelationships between Marketing & Communication key concepts and will illustrate the contents with diagrams, charts, examples of practical application, and/or case studies. Several reviews and adjustments of the course contents will be necessary to meet the 20 to 35 pages report length limits and demonstrate a solid specialized knowledge of Marketing & Communication and its applicability in the professional field of Business & Media. More info...
EQF LEVEL 6. Advanced knowledge and critical understanding.
Outcome resulting from course content assessment and its applicability to problem solving.
The student's ability to combine the different parts of the text and to form a new coherent and harmonic final report will determine the critical understanding of the subject and an advanced knowledge of Marketing & Communication. The student written report style, content, and structure play an important role in the assessment and applicability of the knowledge about Marketing & Communication to different Business & Media decision making scenarios and problem-solving. More info...
BIU adapts each Distance Learning Higher Education degree program to the needs of each student. More info...
Master's Degree - Business & Media
Marketing & Communication Online
Recognition - Distance degree programs - More info...
Accreditation - Distance Learning University - More info...
Degree Legalization - Graduate Services - More info...
Acceptance of these Distance Learning Higher Education academic credits is always the prerogative of the receiving institution or employer. Recognition criteria differ depending on each educational institution, or company policy, or country legal framework.
Master's Degree - Marketing & Communication