Distance degree programs for Adults & Professionals.
Bircham International University - Diploma Online.
Specialist - Expert Diploma - Business & Media
Marketing & Communication via distance learning
This Specialist - Expert Diploma examines the concepts and techniques involved in the planning, pricing, promoting, and distribution of goods and services. It provides an analysis of marketing opportunities and threats, researching and selecting target markets, developing and comparing marketing strategies, and consumer marketing versus business-to-business marketing. It deals with the communication process related to marketing problems and the promotional mix. It is specifically applied to the areas of advertising, consumer and trade sales promotion, publicity, public relations and sponsorships, personal selling, and sales management.
Academic Supervisor : Maria Smetanina
More information about this academic supervisor at Bircham University Human Network. More info...
The Bircham International University Specialist and Expert diploma online via distance learning offer professional training and continuing education for a specific job skill. More info...
* Duration ranges from 3 to 9 months.
* Program Structure: 100% based on textbooks.
* Applicants over 19 years of age are eligible for enrollment.
* The final exam consists of writing one or two 20 to 35 pages report based on your assigned textbook.
Fees include all: Program of study, textbooks, study guide, evaluation and assessment, diploma, and transcript.
Cost per BIU earned undergraduate credit: 70 Euros (90 US$)
Specialist -Diploma Online via distance learning
15 Academic credits
Tuition Fee :1.050 Euros (1.350 US$).
Expert -Diploma Online via distance learning
21 Academic credits
Tuition Fee :1.470 Euros (1.890 US$).
Faculty of Business & Media via distance learning
Specialist - Expert Diploma
Marketing & Communication via distance learning
Select 5 courses for the online diploma of Specialist or 7 courses for the Expert Diploma from the total of courses from the specialization module. This selection must be approved by the Distance Learning University Education Board.
Advertising & Public Relations
Advertising Campaigns
Communication Effectiveness
Customer Relations Management
Database & Direct Marketing
Global Marketing
Market Profitability Analysis
Market Research
Marketing & Communication
Marketing Planning
Mass Communication
Measuring Customer Satisfaction
Media & Communications
Positioning Strategies
Product & Price Management
Promotional Strategies
Retailing & Channels of Distribution
Sales Force Management
Strategic Marketing Management
More info...
1 BIU Earned Credit = 1 USA Semester Credit (15 hours of learning) = 2 ECTS Credits (30 hours of study).
Bibliography: Marketing & Communication via distance learning
The corresponding textbooks are included in the fees. Once the fee has been paid, the books may take between two to five weeks to reach your address. Bircham International University offices may inform you at any time of the status of your books. If the book is in English, the required report must be written in English unless you have requested to write it in other language and have gained Bircham International University authorization. More info...
Click here to access the recommended bibliography.
"An investment in education always pays the best interest." Benjamin Franklin.
Admission requirements: Diploma - Marketing & Communication
For official admission status at Bircham distance education university; you need to send in a filled out, dated, and signed official Application for Admission. You may download this application form from the website or request it by email or mail. Please send this application and enclosed documents to our address. You may also submit this application and attached documents by email in a PDF Format. More info...
Click to Download... Application for Admission
Continuing Education for Adults & Professionals
Bircham International University offers a great variety of distance learning continuing education courses in an attempt to provide practical companies' training and online continuing education in various specialization. More info...
Department of Marketing & Communication
COURSE FEES & MATERIALS: 500 Euros (700 US$)
You may study any subject as an independent online continuing education course. More info...
Courses list (each subject accounts for 3 academic credits):
Advertising & Public Relations
Advertising Agency Management
Advertising Campaigns
Advertising Creativity
Advertising Media Management
Business Marketing
Business Protocol & Etiquette
Communication Effectiveness
Consumer Behavior
Content Marketing
CSR Corporate Social Responsibility
Customer Relations Management
Database & Direct Marketing
Digital Marketing
Digital Media
Global Marketing
Growth Hacking
Hospitality Sales & Marketing
Human Communication Theory
Influencer Marketing
International Distribution
International Protocol & Etiquette
Interpersonal Communication
Market Profitability Analysis
Market Research
Marketing & Communication
Marketing Planning
Mass Communication
Mass Media Planning
Measuring Customer Satisfaction
Media & Communications
Merchandising
Organizational Communication
Positioning Strategies
Product & Price Management
Promotional Strategies
Public Relations
Public Relations Campaigns
Public Speaking
Retailing & Channels of Distribution
Sales & Product Management
Sales Force Management
Search Engine Marketing
Social Community Management
Social Media Management
Special Events Management
Strategic Marketing Management
Tourism Promotion & Marketing
Trade Marketing
Written Business Communication
There are over one thousand online continuing education courses via distance learning prepared at Bircham University, so if you do not find the subject you are looking for, do not hesitate to ask. More info...
Learning outcomes: Diploma - Marketing & Communication
The following learning outcomes are compatible with the European Qualifications Framework (EQF) for lifelong learning and continuing education. The EQF directives facilitate acceptance of this course credits by many higher education institution. These learning outcomes are achieved after completion of this course with a passing grade. Better grades will demonstrate higher analysis, evaluation and critical thinking skills. More info...
EQF LEVEL 3. General knowledge and comprehension.
Outcome resulting from reading the book and the selection of the main concepts from the course content.
The student will be able to identify and sort Marketing & Communication key concepts by reading the course assigned textbook. These concepts will have to be classified and rearranged in order to prepare a coherent index or table of contents. This index will demonstrate the student's ability to grasp the interrelationships, hierarchy, and overall meaning of the Marketing & Communication key elements. More info...
EQF LEVEL 4. Specialized knowledge and comprehension.
Outcome resulting from the course textbook content summary and draft report writing.
The student will examine the assigned textbook to integrate selected text extracts according to the previously elaborated table of contents in order to meet the written report format length limits (20 to 35 pages). Thus, the student may need to either expand the report content or summarize it further. This recurrent content adjustment will lead the student to interpret, synthesize, and reorganize the information read in the required textbook in order to demonstrate in writing a clear comprehension and specialized knowledge about Marketing & Communication. More info...
BIU adapts each Distance Learning Higher Education degree program to the needs of each student. More info...
Specialist - Expert Diploma - Business & Media
Marketing & Communication Online
Recognition - Distance degree programs - More info...
Accreditation - Distance Learning University - More info...
Degree Legalization - Graduate Services - More info...
Acceptance of these Distance Learning Higher Education academic credits is always the prerogative of the receiving institution or employer. Recognition criteria differ depending on each educational institution, or company policy, or country legal framework.
Specialist - Expert Diploma - Marketing & Communication
