Advertising Creativity
MODULE: Advertising Creativity
Program delivered by distance learning higher education up to a maximum of 24 credits. This module may be combined or completed with other online university courses from this faculty.
DESCRIPTION:
Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the program moves through the creative process step by step, focusing first on the creative person, then on strategy and problem solving. With extensive examples of layouts and ad copy, this program gives students the necessary tools to create winning advertising.
Courses list (each subject accounts for 3 credits):
1 BIU Earned Credit = 1 USA Semester Credit (15 hours of learning) = 2 ECTS Credit (30 hours of study).
The Communication Process
Media Influence Creativity Advertising Creativity Consumer Behavior Copy, Layout & Design Art Direction Advertising Campaigns
Academic Supervisor: Carlos Gil Buendía
More information about this supervisor and online university course instructors at BIU Human Network.
This module is applicable to Specialist, Expert, Bachelor's, Master's and Ph.D. (Doctor) Programs. This distance learning degree program is designed at the postgraduate level – Master’s or Doctoral. This module may be easily adapted to complete the Specialist, Expert or Bachelor’s adult degree program requirements. A further option is the enrollment into the online university courses listed in this module.
* University Course (3 credits): Select 1 subject from this module.
* Specialist Diploma (15 credits): First 5 subjects or select 5 subjects from this module.
* Expert Diploma (21 credits): First 7 subjects or select 7 subjects from this module.
* Bachelor's Degree (130 credits): The Admission certificate issued after submission of the application for admission will show the amount of credit transferred and validated from previous education and experience, and the amount of credits required to complete this undergraduate program's major. Additional courses from other modules of this faculty will be assigned in case that the credits displayed on this module are not enough to complete the bachelor's required credits.
* Master's Degree (35 credits): Select from 3 to 9 subjects from this module depending on the amount of credits transferred from previous education and experience. Add 13 credits corresponding to a final project to the selected subjects.
* Ph.D. (Doctor) (45 credits): Select from 3 to 9 subjects from this module depending on the amount of credits transferred from previous education and experience. Add 18 credits corresponding to a final thesis to the selected subjects.
BIU issues an admission certificate after receiving your complete application for admission. This document will show the amount of credits transferred and validated from previous education and experience, and the amount of credits required to complete the degree program's major. BIU can not perform this evaluation without the complete application for admission.
Courses Description (each subject accounts for 3 credits):
The Communication Process
This course introduces the processes that govern message delivery and reception. It covers intrapersonal and interpersonal communication, non-verbal communication, language and verbal interaction, group communication and conflict management. It considers the impact of context, situation, perception, culture, medium and message on communication.
Instructor: Eduardo Cano Camarero
Media Influence
This course describes and evaluates various strategies that attempt to explain the ways individuals and groups react to media. It explores the theories of influence and public attitude change, and examines what it means (politically, economically, culturally, and morally) to live in a culture in which a major portion of information comes to the citizen through multiple channels of mass communication.
Instructor: Eduardo Cano Camarero
Creativity
This course presents the principles of the creative function. It examines the process of idea generation through different techniques such association, brainstorming, sense connecting, closures, opposites, verbal plays, clocks and calendars, personalization's and so on. It shows how to discipline thoughts and ideas according to the creative strategy and communication goals.
Instructor: Carlos Gil Buendía
Advertising Creativity
This course presents the skills in designing an advertising campaign to meet a client's objectives: interpreting a client's brief and preparing a creative strategy using a range of media. Message design is the key element of any marketing communication effort. Creative ideas must be generated and used in the frame of an strategic communication goals perspective.
Instructor: Carlos Gil Buendía
Consumer Behavior
This course focuses on the major theories needed to understand buyer behavior, such as evoked set, brand loyalty, brand learning and memory, motivation, attitudes and attitude change, perception of innovations, product meaning, lifestyle and personality differences, culture and social class, and family buying influences.
Instructor: William Martin Olsen
Copy, Layout & Design
This course explores the principles and processes of effective writing with particular emphasis on the structure and form of persuasive writing. It shows how to use copywriting and design techniques in various forms in advertising, and how to recognize what makes one design right and another design wrong. It shows the difference between designs that are trendy, sophisticated, youthful, classic, aggressive, contemporary, or with mass market appeal.
Instructor: Carlos Gil Buendía
Art Direction
This course explores the role of the art director in leading the design effort of graphic artists, illustrators, photographers and production firms. It covers the design, production and budgeting of advertising for a variety of media including magazine, newspaper and direct mail, television and the Internet. It critically evaluates typography, line, color, texture, size, sound and space, in designing.
Instructor: Carlos Gil Buendía
Advertising Campaigns
This course considers the preparation and presentation of an advertising campaign to show how advertising can contribute with effective and creative messages to the marketing communications process. It explains how to develop a full advertising campaign, with emphasis on production methods, costs, research and media analysis and planning.
Instructor: William Martin Olsen
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Professionally recognized and validated degrees.
Accredited (Non USA CHEA). International legalization available.
