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Faculty of Arts & Humanities

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Bircham International University

You may enroll at Bircham International University from anywhere in the world and at any time in the year and earn a distance learning degree choosing from over 200 majors of study and with complete compatibility with your professional career.

 

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Faculty of Arts & Humanities



Faculty of Arts & Humanities

 

Advertising Creativity via distance learning

Specialist - Expert Diploma - Advertising Creativity Online via distance learning
Bachelor's Degree - Advertising Creativity Online via distance learning
Master's Degree - Advertising Creativity Online via distance learning
Doctor Ph.D. Degree - Advertising Creativity Online via distance learning

 

Good advertising always starts with an understanding of people and an awareness of their needs. Consequently, this program takes you through the creative process step by step, focusing first on the creative person, then on the advertising strategies, and the problem-solving skills. With extensive examples of layouts and ad copy, the students are given all the necessary tools to design creative and efficient advertisements.

 

Academic Supervisor : Carlos Gil Buendía
More information about this academic supervisor at Bircham University Human Network. More info...

 

Courses list (each subject accounts for 3 academic credits):
1 BIU Earned Credit = 1 USA Semester Credit (15 hours of learning) = 2 ECTS Credit (30 hours of study).

 

The Communication Process
Media Influence
Creativity
Advertising Creativity
Consumer Behavior
Copy, Layout & Design
Art Direction
Advertising Campaigns

 

 

Advertising Creativity via distance learning

 

This module is applicable to Specialist, Expert, Bachelor's, Master's & Ph.D. (Doctor) Degree Programs. This academic program is designed at the postgraduate level (Master’s or Doctoral). This module may also be adapted to complete the course requirements of Specialist, Expert Diploma or Bachelor’s Degree. A further option is the enrollment into each of the courses listed within this specialization module. This module may be combined or completed with other modules from this faculty. More info...

 

Specialist - Expert Diploma - Advertising Creativity Online via distance learning
Tuition Fee : 1.050 Euros (1.350 US$) ... 1.470 Euros (1.890 US$).
Specialist - Expert Diploma Online : 15 ... 21 Academic credits required for this distance learning degree program.
Composition: Advertising Creativity via distance learning = 24 Academic credits - Select 5 courses for the online diploma of Specialist or 7 courses for the Expert Diploma from the total of courses from this specialization module.

 

Bachelor's Degree - Advertising Creativity Online via distance learning
Tuition Fee : 3.510 Euros (4.420 US$) ... 6.800 Euros (8.700 US$).
Bachelor's Degree Online : 130 Academic credits required for this distance learning degree program.
Composition: Advertising Creativity via distance learning = 24 Academic credits + 60 credits in General Education (may be transferred from previous education and professional experience) + Additional courses may be selected from other modules in the Faculty of Arts & Humanities from Bircham International University if required. This selection must be approved by the Distance Learning University Education Board.

 

Master's Degree - Advertising Creativity Online via distance learning
Tuition Fee : 4.680 Euros (6.120 US$) ... 7.020 Euros (9.180 US$).
Master's Degree Online : 36 ... 54 Academic credits required for this distance learning degree program.
Composition: Advertising Creativity via distance learning = 24 Academic credits + Additional courses may be selected from other modules in the Faculty of Arts & Humanities from Bircham International University if required. This selection must be approved by the Distance Learning University Education Board. + 13 Academic credits > Research methodology and final project or thesis.

 

Doctor Ph.D. Degree - Advertising Creativity Online via distance learning
Tuition Fee : 5.850 Euros (7.650 US$) ... 9.360 Euros (12.240 US$).
Doctor Ph.D. Degree Online : 45 ... 72 Academic credits required for this distance learning degree program.
Composition: Advertising Creativity via distance learning = 24 Academic credits + Additional courses may be selected from other modules in the Faculty of Arts & Humanities from Bircham International University if required. This selection must be approved by the Distance Learning University Education Board. + 18 Academic credits > Research methodology and final project or thesis.

 

Payment plans are available upon request up to 24 monthly installments.

 

 

BIU adapts each distance learning higher education degree program to the needs of each student.

More info...

 

METHOD OF INSTRUCTION: Distance Learning Higher Education

 

This distance learning education program is completed by a traditional correspondence instruction method. Once you sign up for the course, Bircham International University will send you (to your mailing address) the suggested textbooks. After reading the book, you will be asked to write a 20 to 35 pages report that reflect your understanding of the book. This report is equivalent to the exam and can be submitted by email or mail. Bircham International University will evaluate your written work. If passed, BIU will issue the corresponding diploma. For more instructions about BIU pedagogy, tutoring, and evaluation, please read our distance learning education study guide. More info...

 

Students enrolling into this distance education program should be aware that:
1. Location: Bircham International University needs a functional geographical location to ship the book and materials for successful completion of this program of study.
2. Communication: Email, courier, phone are key communication instruments with Bircham University that play an important role in the progress and support of this program of study.
3. Capacity: Any impediment, physical or psychological, to read a book and write a report must be communicated to Bircham International University prior to enrollment into this distance learning program.
4. Technology: No specific technology is required to complete this distance education program.
5. Language: Book reading and report writing in other language than English must be requested (and approved by BIU) prior to enrollment in any distance learning program.
6. Discrimination: There is no discrimination with respect to race, color, gender, beliefs or religion.
7. Age: Check the admission requirements for each distance education degree program. More info...

 

All information related to the distance learning degree programs is in English, although you may, upon request and approval, submit the required assignments in other languages.

 

Duration - Advertising Creativity Online via distance learning

For a program of 21 credits, the estimated time for completion is 21 weeks. For 45 credits, the estimated time for completion will be 45 weeks, and so on. Calculations are approximate. The length of each distance learning degree program is calculated based on an average of 15 hours of learning per week. It also depends on the number of validated credits from previous knowledge and the level of commitment to the studies.

 

 

Advertising Creativity via distance learning

Courses list (each subject accounts for 3 academic credits):


1 BIU Earned Credit = 1 USA Semester Credit (15 hours of learning) = 2 ECTS Credit (30 hours of study).
This course is suitable for company training. More info...

 

The Communication Process
This course introduces the processes that govern message delivery and reception. It covers intrapersonal and interpersonal communication, non-verbal communication, language and verbal interaction, group communication, and conflict management. It considers the impact of context, situation, perception, culture, medium, and message on communication.
Academic Supervisor : Eduardo Cano Camarero

Media Influence
This course describes and evaluates various strategies that attempt to explain individuals' and groups' reaction to media. It explores the theories of media influence and public attitude change. It explains what it means (politically, economically, culturally, and morally) to live in a culture in which a major portion of information comes to the citizen through multiple channels of mass communication.
Academic Supervisor : Eduardo Cano Camarero

Creativity
This course presents the principles of creativity. It examines the process of idea generation using different techniques such as association, brainstorming, sense connecting, closures, opposites, verbal plays, clocks and calendars, personalization's and so on. It shows how to discipline thoughts and ideas according to the creative strategy and communication goals.
Academic Supervisor : Carlos Gil Buendía

Advertising Creativity
This course presents the skills in designing an advertising campaign to meet a client's objectives; interpreting a client's brief and preparing a creative strategy using a range of media. Message design is the key element of any marketing communication effort. Creative ideas must be generated and used in the frame of an strategic communication goals perspective.
Academic Supervisor : Carlos Gil Buendía

Consumer Behavior
This course focuses on the major theories needed to understand consumer behavior, such as evoked set, brand loyalty, brand learning and memory, motivation, attitudes and attitude change, perception of innovations, product meaning, lifestyle and personality differences, culture and social class, and family buying influences.
Academic Supervisor : William Martin Olsen

Copy, Layout & Design
This course explores the principles and processes of effective writing with particular emphasis on the structure and form of persuasive writing. It shows how to use copywriting and design techniques in various forms in advertising, and how to recognize good and bad designs. It shows the difference between trendy, sophisticated, youthful, classic, aggressive, contemporary, and attractive designs.
Academic Supervisor : Carlos Gil Buendía

Art Direction
This course explores the role of art directors in managing the efforts of graphic designers, illustrators, photographers, and producers. It covers the design, production, and financing of advertisement for a variety of media including magazine, newspaper and direct mail, television, and the Internet. It critically evaluates typography, line, color, texture, size, sound, and space in designing.
Academic Supervisor : Carlos Gil Buendía

Advertising Campaigns
This course considers the preparation and presentation of an advertising campaign. It demonstrates how advertising can effectively and creatively contribute to the process of marketing communications. It explains how to develop a full advertising campaign and emphasizes on production methods, costs, research, and media analysis and planning.
Academic Supervisor : William Martin Olsen

 

Admission - Advertising Creativity Online via distance learning

CLICK TO DOWNLOAD... Application for Admission

 

For official admission status at Bircham International University distance learning higher education degree programs, you need to send in a filled out, dated and signed official Application for Admission. You may download this application form from our website or request it by email or mail. Please send this application and enclosed documents to the corresponding BIU Office and allow ten business days for processing. You may also submit this application and attached documents by email in PDF Format.

Allow ten business days for processing.

ALL applicants must:
* Fill out the application for admission;
* Submit one ID-sized photo; and
* Date and sign the application.

ALL Bachelor's, Master's and Doctorate applicants also must:
* Attach biodata in the form of a Curriculum Vitae (Resume);
* Submit Registration Fee of 200 €uros or 250 US$ (contact BIU Office for payment details);
* Include copies of diplomas, transcripts, relevant documents; and
* Include any additional program proposal, scholarship request, etc. (optional).

 

Bircham International University issues an admission certificate after receiving your complete application for admission. This document will show the amount of credits transferred and validated from previous education and experience, and the amount of credits required to complete the distance learning degree program's major. Bircham University can not perform this evaluation without the complete application for admission.

 

BIU OFFICES - Contact ...
If you have any further questions, please let us know. :)

 

Study from anywhere in the world and at any time in the year.

More info...

 

 

Recognition - Advertising Creativity Online via distance learning

Recognition - More info...
Accreditation (Non USA - CHEA) - More info...
International legalization - More info...
ECTS Credits - More info...

Non formal and independent education leading to degrees not formally recognized by a Ministry of Education.
Acceptance of these distance learning higher education academic credits is always the prerogative of the receiving institution or employer. Recognition criteria differ depending on each educational institution or company policy and country legal framework.

 

 

Recommended Professional References

Advertising Creativity Online via distance learning

 

Bircham International University graduates may join many professional associations. Membership requirements for each association may vary depending on the degree program, specialization and graduate resume on each occasion. BIU can not guarantee membership in all instances. BIU does not intermediate in these procedures. Bircham International University provides this list of recommended memberships and professional references because we consider that joining the proper association(s) is the best way to become an updated professional. Contact directly the ones you select.

 

Créa-France - Association Française pour le Développement de la Créativité

UAAMP - Universal Association of Arts And Management Professionals

 

 

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