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Faculty of Business & Media

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Bircham International University

You may enroll at Bircham International University from anywhere in the world and at any time in the year and earn a distance learning degree choosing from over 200 majors of study and with complete compatibility with your professional career.

 

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Faculty of Business & Media



Faculty of Business & Media

 

Marketing & Communication via distance learning

Specialist - Expert Diploma - Marketing & Communication Online via distance learning
Bachelor's Degree - Marketing & Communication Online via distance learning
Master's Degree - Marketing & Communication Online via distance learning
Doctor Ph.D. Degree - Marketing & Communication Online via distance learning

 

This program emphasizes recent and innovative marketing strategies and concepts, which help us keep in touch with customers. It focuses on the key issues facing companies today, including methods to surpass competitors, anticipate future trends, improve advertising and sales, build customer loyalty, and benefit from the internet market. It updates on the latest negotiation skills for salespeople; current marketing strategies; innovative approaches to qualitative research that deepen customer appreciation; and currently ardent topics such as cohort, direct, and internet marketing, etc...

 

Academic Supervisor : William Martin Olsen
More information about this academic supervisor at Bircham University Human Network. More info...

 

Courses list (each subject accounts for 3 academic credits):
1 BIU Earned Credit = 1 USA Semester Credit (15 hours of learning) = 2 ECTS Credit (30 hours of study).

 

Marketing & Communication
Mass Communications
Advertising & Public Relations
Online Marketing
Consumer Behavior
Product & Price Management
Sales Force Management
Customer Relations Management
Promotional Strategies
Positioning Strategies
Public Relations
Database & Direct Marketing
Retailing & Channels of Distribution
Measuring Customer Satisfaction
Marketing Planning
E-Commerce
Strategic Marketing Management
Communication Effectiveness
Market Research

 

 

Marketing & Communication via distance learning

 

This module is applicable to Specialist, Expert, Bachelor's, Master's & Ph.D. (Doctor) Degree Programs. This academic program is designed at the postgraduate level (Master’s or Doctoral). This module may also be adapted to complete the course requirements of Specialist, Expert Diploma or Bachelor’s Degree. A further option is the enrollment into each of the courses listed within this specialization module. This module may be combined or completed with other modules from this faculty. More info...

 

Specialist - Expert Diploma - Marketing & Communication Online via distance learning
Tuition Fee : 1.050 Euros (1.350 US$) ... 1.470 Euros (1.890 US$).
Specialist - Expert Diploma Online : 15 ... 21 Academic credits required for this distance learning degree program.
Composition: Marketing & Communication via distance learning = 57 Academic credits - Select 5 courses for the online diploma of Specialist or 7 courses for the Expert Diploma from the total of courses from this specialization module.

 

Bachelor's Degree - Marketing & Communication Online via distance learning
Tuition Fee : 3.510 Euros (4.420 US$) ... 6.800 Euros (8.700 US$).
Bachelor's Degree Online : 130 Academic credits required for this distance learning degree program.
Composition: Marketing & Communication via distance learning = 57 Academic credits + 60 credits in General Education (may be transferred from previous education and professional experience) + Additional courses may be selected from other modules in the Faculty of Business & Media from Bircham International University if required. This selection must be approved by the Distance Learning University Education Board.

 

Master's Degree - Marketing & Communication Online via distance learning
Tuition Fee : 4.680 Euros (6.120 US$) ... 7.020 Euros (9.180 US$).
Master's Degree Online : 36 ... 54 Academic credits required for this distance learning degree program.
Composition: Marketing & Communication via distance learning = 57 Academic credits + 13 Academic credits > Research methodology and final project or thesis.

 

Doctor Ph.D. Degree - Marketing & Communication Online via distance learning
Tuition Fee : 5.850 Euros (7.650 US$) ... 9.360 Euros (12.240 US$).
Doctor Ph.D. Degree Online : 45 ... 72 Academic credits required for this distance learning degree program.
Composition: Marketing & Communication via distance learning = 57 Academic credits + 18 Academic credits > Research methodology and final project or thesis.

 

Payment plans are available upon request up to 24 monthly installments.

 

 

BIU adapts each distance learning higher education degree program to the needs of each student.

More info...

 

METHOD OF INSTRUCTION: Distance Learning Higher Education

 

This distance learning education program is completed by a traditional correspondence instruction method. Once you sign up for the course, Bircham International University will send you (to your mailing address) the suggested textbooks. After reading the book, you will be asked to write a 20 to 35 pages report that reflect your understanding of the book. This report is equivalent to the exam and can be submitted by email or mail. Bircham International University will evaluate your written work. If passed, BIU will issue the corresponding diploma. For more instructions about BIU pedagogy, tutoring, and evaluation, please read our distance learning education study guide. More info...

 

Students enrolling into this distance education program should be aware that:
1. Location: Bircham International University needs a functional geographical location to ship the book and materials for successful completion of this program of study.
2. Communication: Email, courier, phone are key communication instruments with Bircham University that play an important role in the progress and support of this program of study.
3. Capacity: Any impediment, physical or psychological, to read a book and write a report must be communicated to Bircham International University prior to enrollment into this distance learning program.
4. Technology: No specific technology is required to complete this distance education program.
5. Language: Book reading and report writing in other language than English must be requested (and approved by BIU) prior to enrollment in any distance learning program.
6. Discrimination: There is no discrimination with respect to race, color, gender, beliefs or religion.
7. Age: Check the admission requirements for each distance education degree program. More info...

 

All information related to the distance learning degree programs is in English, although you may, upon request and approval, submit the required assignments in other languages.

 

Duration - Marketing & Communication Online via distance learning

For a program of 21 credits, the estimated time for completion is 21 weeks. For 45 credits, the estimated time for completion will be 45 weeks, and so on. Calculations are approximate. The length of each distance learning degree program is calculated based on an average of 15 hours of learning per week. It also depends on the number of validated credits from previous knowledge and the level of commitment to the studies.

 

 

Marketing & Communication via distance learning

Courses list (each subject accounts for 3 academic credits):


1 BIU Earned Credit = 1 USA Semester Credit (15 hours of learning) = 2 ECTS Credit (30 hours of study).
This course is suitable for company training. More info...

 

Marketing & Communication
This course examines the concepts and techniques involved in the planning, pricing, promoting, and distribution of goods and services. It provides an analysis of marketing opportunities and threats, researching and selecting target markets, developing and comparing marketing strategies, and consumer marketing versus business-to-business marketing. It deals with the communication process related to marketing problems and the promotional mix. It is specifically applied to the areas of advertising, consumer and trade sales promotion, publicity, public relations and sponsorships, personal selling, and sales management.
Academic Supervisor : Lorena Cano Camarero

Mass Communications
This course examines the historical and contemporary theories of mass media and communication. It addresses the nature, functions, and responsibilities of the mass communication industries in a global environment and emphasizes on media's roles in society. It also explores mass media organizations policies, legal, ethical, and censorship concerns.
Academic Supervisor : Eduardo Cano Camarero

Advertising & Public Relations
This course examines the theory and practice of advertising and public relations and their functions within the marketing strategy. It provides a detailed examination of the communicative process, and describes the tools used in effective communication to solve, implement, and evaluate communication problems with the aid of advertising and public relations. It explains the role of advertising and public relations in integrated marketing communications, in consumer behavior, and in media and creative planning.
Academic Supervisor : Lorena Cano Camarero

Online Marketing
This course deals with the theory and practice of marketing on the Internet and focuses on the role of Internet in the marketing strategy. It helps to identify the web marketing goals; to understand web site promotion, referral programs, and search engine placement; to analyze e-commerce, online sales, and customer service methods; to plan a web store; and to think about future trends in e-commerce.
Academic Supervisor : Alvaro Venegas Zamorano

Consumer Behavior
This course focuses on the major theories needed to understand consumer behavior, such as evoked set, brand loyalty, brand learning and memory, motivation, attitudes and attitude change, perception of innovations, product meaning, lifestyle and personality differences, culture and social class, and family buying influences.
Academic Supervisor : William Martin Olsen

Product & Price Management
This course overviews company’s product portfolio management, including the task of product positioning, product development, product price, market development, brand diversification, and alternative strategies associated with the introduction, growth, maturity, and decline stages of the product life cycle. It shows the skills needed to become a successful product manager capable of dealing with all aspects of product and price management.
Academic Supervisor : Juan Carlos Bernial

Sales Force Management
This course examines the strategic role of sales; the sales process and careers in selling; customer relations and sales channel strategies; the design, development, direction, and evaluation of the sales team; sales force organization; and ethical and global dimensions of the sales force management.
Academic Supervisor : Clemens P.J.A. van den Broek

Customer Relations Management
Companies are often derailed by poor customer support and management. This course explains the relationship between suppliers, technology, and customers, which together provide the infrastructure for customer support in any business environment. Managing successful relationships with customers has become a critical organizational competency for acquiring and retaining customers.
Academic Supervisor : William Martin Olsen

Promotional Strategies
This course studies the foundations and the processes of developing advertising and promotional strategies, and the important factors used to design successful advertising campaigns. Topics include data research, positioning analysis, selection of target markets, development of objectives, creative guidelines, media planning, budgeting, and performance evaluation.
Academic Supervisor : Lorena Cano Camarero

Positioning Strategies
This course defines competition, analyzes competition’s position, strategies, and tactics; and develop competitive strategies and actions to secure and increase market penetration. It examines positioning, competitive analysis, tactics, and strategies.
Academic Supervisor : William Martin Olsen

Public Relations
This course explores the theory and practice of public relations within the realm of marketing and integrated communication strategies. It carefully examines communicative processes while stressing on the role of effective communication in solving, implementing, and evaluating communication problems with the aid of public relations.
Academic Supervisor : William Martin Olsen

Database & Direct Marketing
This course examines the theory, concepts, and skills associated with using databases to enhance marketing programs and build strong relationships with customers. It explains the logical and physical organization of computer database information systems and their application to direct marketing.
Academic Supervisor : Alvaro Venegas Zamorano

Retailing & Channels of Distribution
This course explains the structure of institutions in the channel of distribution, including retailers, wholesalers, and agent middlemen. It examines the organization and appraisal of middleman functions, including inventory and price policies, trade sales promotion, franchising, and other vertical marketing systems. It also focuses on areas in which retailers, wholesalers, and agent middlemen can maximize profit opportunities.
Academic Supervisor : Alvaro Venegas Zamorano

Measuring Customer Satisfaction
This course reviews the tools and techniques used for measuring customer satisfaction. It covers how to plan, implement, and get results from a customer service strategy. It reviews methods of collecting data, such as surveys and focus groups, as well as the tools for analyzing and displaying data.
Academic Supervisor : William Martin Olsen

Marketing Planning
This course integrates marketing concepts and challenges within a problem-solving framework. It examines marketing key issues, strategies, plans, and implementation in a competitive environment. It shows how to develop marketing plans and how to use technology and models in the marketing planning process. It illustrates major marketing challenges such as negative word-of-mouth, new product failure, product liability, and deceptive advertising.
Academic Supervisor : Lorena Cano Camarero

E-Commerce
This course examines web commercial services. E-commerce is the name given to the business process of selling products, goods, and services over a Web browser. In its simplest form, it allows a company's product catalog to be hosted on a Web server that can be accessed by clients and potential customers to see what's been offered and make orders. Each E-commerce site is different and requires specific considerations.
Academic Supervisor : Alvaro Venegas Zamorano

Strategic Marketing Management
This course explores the marketing strategic process; from marketing analysis and the identification of market targets, to planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services. It considers major issues such as negative word-of-mouth, product failure, consumerism, product liability, and deceptive advertising. This course integrates marketing challenges within a problem-solving strategic framework.
Academic Supervisor : William Martin Olsen

Communication Effectiveness
This course covers research procedures and theories designed to determine the effectiveness of mass communication processes; taking into account clients, media, and agencies. It covers research before and after the communication runs, and evaluates the levels of persuasion achieved. A good research helps design an effective communication to develop brand awareness, image, distinctiveness, encourage buying behavior, and/or reinforce satisfaction.
Academic Supervisor : William Martin Olsen

Market Research
This course makes the connection between market research theory and practice: research planning, secondary research, sampling, experimentation, quantitative and qualitative research, questionnaire design, question development, data analysis, segmentation, communication and copy testing, and audience measurement. It provides the necessary data and conclusions for the effective analysis of the opinions, desires and behavior of individuals, masses, or markets.
Academic Supervisor : Lorena Cano Camarero

 

Admission - Marketing & Communication Online via distance learning

CLICK TO DOWNLOAD... Application for Admission

 

For official admission status at Bircham International University distance learning higher education degree programs, you need to send in a filled out, dated and signed official Application for Admission. You may download this application form from our website or request it by email or mail. Please send this application and enclosed documents to the corresponding BIU Office and allow ten business days for processing. You may also submit this application and attached documents by email in PDF Format.

Allow ten business days for processing.

ALL applicants must:
* Fill out the application for admission;
* Submit one ID-sized photo; and
* Date and sign the application.

ALL Bachelor's, Master's and Doctorate applicants also must:
* Attach biodata in the form of a Curriculum Vitae (Resume);
* Submit Registration Fee of 200 €uros or 250 US$ (contact BIU Office for payment details);
* Include copies of diplomas, transcripts, relevant documents; and
* Include any additional program proposal, scholarship request, etc. (optional).

 

Bircham International University issues an admission certificate after receiving your complete application for admission. This document will show the amount of credits transferred and validated from previous education and experience, and the amount of credits required to complete the distance learning degree program's major. Bircham University can not perform this evaluation without the complete application for admission.

 

BIU OFFICES - Contact ...
If you have any further questions, please let us know. :)

 

Study from anywhere in the world and at any time in the year.

More info...

 

 

Recognition - Marketing & Communication Online via distance learning

Recognition - More info...
Accreditation (Non USA - CHEA) - More info...
International legalization - More info...
ECTS Credits - More info...

Non formal and independent education leading to degrees not formally recognized by a Ministry of Education.
Acceptance of these distance learning higher education academic credits is always the prerogative of the receiving institution or employer. Recognition criteria differ depending on each educational institution or company policy and country legal framework.

 

 

Recommended Professional References

Marketing & Communication Online via distance learning

 

Bircham International University graduates may join many professional associations. Membership requirements for each association may vary depending on the degree program, specialization and graduate resume on each occasion. BIU can not guarantee membership in all instances. BIU does not intermediate in these procedures. Bircham International University provides this list of recommended memberships and professional references because we consider that joining the proper association(s) is the best way to become an updated professional. Contact directly the ones you select.

 

ABRAPCORP - Associação Brasileira de Pesquisadores de Comunicação Organizacional e de Relações Públicas

AEDEMO - Asociación Española de Estudios de Mercado, Marketing y Opinión

AIMC - Asociación para la Investigación de Medios de Comunicación

BMA - Business Marketing Association

CMA - Communications Marketing Association

GRMA - Global Retail Marketing Association

IAA - International Advertising Association

IABC - International Association of Business Communicators

ICA - International Communication Association

INTERCOM - Sociedade Brasileira de Estudos Interdisciplinares da Comunicação

 

 

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